We provide audience and content reporting for Twitter accounts. In Twitter Analytics, we cover Follower Growth and Engagement. Once the reporting time frames are selected, the information is divided accordingly at the top of the page.
Followers - total number of new followers your Twitter account had gained during the reported period.
Engagement - the number of times users actively interacted with your Twitter account during the reporting period. Including Likes and Retweets.
Scroll down to see the detailed data that is presented in numbers and charts.
Audience Growth
Net followers - the number of new users who started following your Twitter account minus those who stopped following it during the reported period.
Total followers - the number of users who started following your Twitter account since its creation date.
Total change - the variation of users who started following your Twitter account compared to the previously selected period.
Engagement
Total engagement - total number of likes and retweets that happened during the reported period.
Likes - the number of times users liked a Tweet during the reported period.
Retweets - times the Twitter users had retweeted your Tweets during the reported period.
Total changes - the variation of users engaged with your Twitter account compared to total engagement in the previous reporting period.
To learn about content performance metrics, head over to this help article.
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