Overview
Starting mid-April 2025, PromoRepublic will update how Views and Impressions are tracked in the platform interface to align with Meta’s latest content performance measurement changes. These updates impact all third-party Meta Partners, including PromoRepublic, and will be reflected in Custom Reports from May for the April data.
Why Is This Changing?
👉 Meta is making Views the primary engagement metric across Reels, Stories, photos, and carousels to provide a unified, consistent way to measure content performance. This update removes inconsistencies in how different content formats were previously tracked.
For more details, see Meta’s official announcement: Introducing Views to Simplify Content Performance Measurement.
What’s Changing in PromoRepublic?
Deprecated Instagram Metric | Definition | PromoRepublic Metrics Impacted | Where It’s Used |
Impressions (phased out later in 2025) | Total number of times content was displayed, including multiple views by the same user. | Replaced by Views | Platform interface (temporary), Custom Reports. Available for historical reporting until later in 2025
|
Video Views | Total number of times a video was viewed. | Now part of Views | Content Performance Report > Top Content Performance > Export, Post Statistics Widget, Custom Reports.
Consolidated with new Views metric. |
What This Means for You
👉 Views will replace Impressions for Stories, photos, and text posts.
👉 Reels and video Plays will now count as Views for consistency across content formats.
👉 Impressions will still be visible in the platform for historical reporting but will be removed from reports later in 2025.
Impact on Reporting & Social Scores
View counts will change as Impressions are phased out.
Accounts with more video content may see stable or increased Views.
Accounts focused on static posts may see lower View counts.
Social Scores and Overall Scores in Custom Reports will be affected, requiring adjustments to reflect the new View-based metric.
Key Dates to Remember
Mid-April: Changes take effect in the PromoRepublic platform interface.
May: Custom Reports will reflect the updated metrics, starting with April data.
Later in 2025: Impressions will be fully removed from reports.
If you have any further questions, please contact us at
[email protected].