The Google Business Profile is a useful tool for your physical business network. It helps increase your business's visibility on Google Search and Google Maps. With this tool, your customers can easily find your business location, read and share reviews, and find important information such as your phone number, address, and working hours. Best of all, using the Google Business Profile is completely free and easy to set up.
Connecting Google Business Profile
How do we get started with posting on Google Business Profile through our platform? It is easy! First of all, connect your Google Business Profile to PromoRepublic.
🔴 IMPORTANT: Only verified locations can be connected to PromoRepublic.
Creating Posts
After you connect the page, feel free to start creating posts. Google Posts are a simple and effective way to showcase your offers, seasonal content, and other timely information to consumers beyond the standard profile, images, and reviews.
One of the key benefits of Google posts is the one-click path they provide to a specific page on your site, making it easier for potential customers to take action. With posts you can drive traffic to your preferred content on your website.
By posting to Google Business Profile, you're standing out and giving your business more flexibility in connecting with your customers. The fact that posts appear almost immediately in search results provides an almost real-time feed of your brand, which is incredibly powerful.
Adding a CTA
Do you want to add CTAs to your posts? No problem! Here's what you need to do.
1. When the necessary Google Business Profiles are selected, you'll see a line below with an option to add a CTA.
2. Click it and select one of the post types: Update, Offer, or Event.
For the Update post type, select the button type among the following options:
Book
Order Online
Buy
Learn More
Sign Up
Call Now
For all of them except for the Call Now button type, you will need to insert the URL. Having selected the Call Now option, the phone number will be taken from your Google Business Profile account.
For the Event post type, the following fields will emerge:
Even title
Start date and time
End date and time
Button type
Button URL
For the Offer post type, the following fields will emerge:
Offer Title
Start date and time
End date and time
Voucher Code
Link to redeem offer
Terms and Conditions
3. Fill in the required fields and add any additional information you want, such as using dynamic fields in your link.
4. Save the changes and add more information to your post, such as images and text.
👉 Be attentive to the details: all your links, times, and additional information should be entered correctly. Otherwise, we can’t guarantee that your CTA post displays correctly.
👉 Be attentive to the details: all your links, times, and additional information should be entered correctly. Otherwise, we can’t guarantee that your CTA post displays correctly.
5. Your post with a CTA is now ready to be published or scheduled.
🔴 IMPORTANT: Google Business Profile works a little differently than other social networks - your posts expire after 1 week and will no longer appear in Google’s search results.
Content requirements
For Google Business Profile posts, the best image size is a 4:3 image ratio. In the dimensions below, the first number is the width, and the second number is the height. (All measurements are in pixels, not inches.)
Default Size – 720 x 540
Maximum Size – 2120 x 1192
Minimum Size – 250 x 250
Aspect Ratio – 4:3
File sizes and types for Google Business Profile posts:
Minimum File Size – 10 Kb
Maximum File Size – 5 MB
File Type – JPG, PNG, BMP
In addition, you can check the Google Business Profile Help Center.
Common reasons for the failed posts to GBP
You may encounter some failed posts marked red in the platform's interface, particularly in the calendar. Due to the system's specifics, we don't display the reason why the post wasn't published; instead, we can find it on our end.
Content violations: Posts must adhere to GMB's content policies, which prohibit offensive language, hate speech, misinformation, illegal activities, and discriminatory content.
Hotels can’t create “offer” posts or any post suggesting the existence of or linking to deals, promotions, special offers, or discounts. This ensures that customers don’t get confused about where to navigate on the hotel placesheet to find organic and ad prices from partners.
Low-quality images or videos: Blurry, pixelated, or irrelevant images/videos can be rejected. Choose clear, relevant visuals that enhance your post.
Misleading or inaccurate information: Posts containing false or misleading information about your business or its offerings will not be approved. Instead, be relevant and informative. Focus on providing valuable content for your audience.
Inappropriate or irrelevant content: Posts that are not relevant to your business or target audience might be flagged. Keep promotional content to a minimum and avoid spammy tactics.
Superimposed text or graphics, including promotional content such as logos, are subject to the following requirements:
For 360 photos, superimposed content must be limited to either the zenith or nadir (top or bottom 25% of the equirectangular image), but cannot be present in both.
For traditional digital photos and videos, superimposed content cannot take up more than 10% of the image or video and must be limited to a single edge.
Superimposed text or graphics must be relevant.
Distracting superimposed text or graphics is not permitted.
Other Factors:
Duplicate content: Posting the same content repeatedly, even with minor variations, can be seen as spam.
Excessive formatting: Posts with excessive formatting or symbols can be flagged as suspicious.
Restricted categories: Certain business categories might have additional restrictions on post content.
If you have any further questions, please contact us at
[email protected].