We provide audience and content reporting for Facebook Business Pages and Groups. The maximum look-back period is a year. It means that you can't export analytics for a period of time older than 12 months.

Facebook Business Pages

In business page analytics we cover Audience Growth, Engagement, Impressions, Demographics. Once the reporting time frames are selected, the information is divided accordingly on the top of the page.

Scroll down to see the detailed data that is presented in numbers and charts.

Audience Growth

  1. New organic fans - the number of new users who liked your page notwithstanding the paid interactions for the reported period.

  2. New paid fans - the number of users who liked your Facebook page as a result of interaction with your paid content for the reported period.

  3. Lost fans - the number of users who unliked your page for the reported period.

  4. Net new fans - the number of new users who liked your page (organic or paid) minus those who unliked your page.

  5. Total page fans - the number of users who liked your page since its creation date.

  6. Total change - the variation of users who liked your Facebook page compared to the previously selected period.

Engagement

  1. Total engagement - the total number of reactions, comments, shares, link clicks, and other post clicks that occurred for the reported period.

  2. Reactions - the number of times users reacted to your posts for the reported period. This includes organic and paid activity.

  3. Comments - the number of times users commented for the reported period, including both first and second-level comments. This includes organic and paid activity.

  4. Clicks - the number of clicks on links to select destinations or experiences, on Facebook or off Facebook-owned properties.

  5. Shares - the number of times users shared your posts for the reported period. Internal shares are included using the share action and external ones are shared by copying the post share link. This includes organic and paid activity

  6. Total engagement - the total number of reactions, comments, shares, link clicks, and other post clicks that occurred for the reported period.

  7. Total change - the variation of users engaged with your Facebook page compared to total engagement in the previously selected period.

  8. Engagement per impression rate - the ratio between engagement and impressions received for the reported period

Impressions

  1. Total impressions - the number of times the content from your Facebook page was exposed to Facebook users during the reported period. This includes paid and organic impressions.

  2. Paid impressions - the number of times the content was exposed to Facebook users associated with your paid activities for the reported period.

  3. Organic impressions - the number of times the content was exposed to Facebook users associated with your non-paid activities for the reported period.

  4. Total users reached - the number of unique users exposed to your Facebook page content. This includes organic and paid activity interactions.

  5. Total change - the variation of impressions compared to total Facebook impressions in the previously selected period. This includes paid and organic impressions.

Demographics

Please note that the data is divided into Page Fans and People Reached.

The Page Fans section stands for the aggregated data based on your Facebook page fans.

The People Reach section stands for aggregated data based on users reached in relation to the content of your Facebook page, for the reported period.

By age - the number of fans by age based on the user-provided information in their Facebook profile.

By gender - the percentage of fans by gender based on the user-provided information in their Facebook profile.

Top countries - the number of fans located in each country.

Top cities - the number of fans located in each city.

NOTE: To receive demographics for a Facebook page, you need at least 100 fans.

Facebook Groups

In Facebook group analytics we cover net new fans, total group fans, total change.

Net new fans - the number of new users who liked your group minus those who unliked your group.

Total group fans - the number of users who liked your group since its creation date.

Total change - the variation of users who liked your group compared to the previously selected period.

To learn about content metrics, navigate to this help article.

If you have any additional questions, don't hesitate to reach out to us at [email protected].


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