We provide reporting for Facebook business pages and groups. The maximum look-back period is a year. It means that you can't export analytics for a period of time older than 12 months. Below there is a detailed explanation of each supported metric.

Facebook business page

In business page analytics we cover Fans, Engagement, Impressions, Demographics, Posts Published, Posting Habits, Top Posts published. Once the time frames are selected on the top of the page the information is divided into 4 boxes: Total Fans, Total Engagement, Total Impressions, Total Posts published.

Scroll down to see detailed data that is presented in numbers and charts.

Audience Insights

  1. Total Fans - number of people that have supported your page, so they will see the page updates in their feed. Percentage means the changes in the metric for a similar previous period.
  2. Organic Fans - number of likes that your page received as a result of user interaction without paid advertising.
  3. Paid Fans - number of likes that the page received as a result of paid user interaction.
  4. Lost fans - number of likes of which has decreased on the page as a result of the fact that the user “took back” the like.
  5. Net Fans - the actual number of likes for the given period.

Engagement

  1. Total Engagement - number of any action taken on your Facebook page, such as likes, comments, and shares, but it can also include checking in to your location or tagging you in a post. Percentage means the changes in the metric for a similar previous period.
  1. Reactions - number of reactions that a person can use to express emotions. Reactions are a continuation of the platform's Like feature and allow people to react to individual posts in a variety of ways.
  2. Comments - number of comments, responses to the page posts received for the selected period.
  3. Clicks - number of clicks made by people for the selected period, including:
  • Clicks on an image or a call-to-action button within an ad that uses the traffic objective;
  • Clicks on an URL link in the text description of an ad;
  • Clicks on ad formats that take someone into a full-screen experience, such as lead forms, Canvas, and collection;
  • Clicks to websites and app stores directly from links in the ad on News Feed;
  • Link clicks;
  • Clicks to a Facebook Page or Instagram profile;
  • Clicks to expand a photo or video to full screen.

5. Shares - number of shares for the selected period. A Facebook share is considered when a user clicks the Share button to share a piece of content on their Facebook profile.

Impressions

  1. Total Impressions - number of times the page content was displayed on a person's screen regardless if clicked or not. A viewer doesn't have to engage with the post in order for it to be counted as an impression. An impression from the video content is counted without playing an actual video.
  2. Paid Impressions - number of impressions received from being displayed to the audience as a result of paid advertising.
  3. Organic impressions - number of impressions received without paid activities.
  4. Users Reached - number of people who saw any content from this page.

Demographics

The charts' numbers in this section mean the age and gender of the page followers. The Top Counties and the Top Cities columns visualize the top countries and cities based on the followers' profiles data.

Posts Published, Posting Habits, Top Posts published

Total Posts published is the number of posts published on the page for the selected period. They are divided per type of content: status, photo, video, link.

Posting Habits is an aggregated metric based on the number of posts published for the selected period and divided by the number of calendar days in the selected period.

Top Post published metrics are Total impressions, Organic impressions, Paid impressions, Likes, Shares, Comments

Facebook group

In Facebook group analytics we cover Total Fans, Posts Published, and Posting Habits.

Total Fans is a number of people that have supported your page, so they will see the page updates in their feed.

Posts published is a number of posts published on the page for the selected period. They are divided per type of content: status, photo, video, link.

Posting Habits is an aggregated metric based on the number of posts published for the selected period and divided by the number of calendar days in the selected period.

Top Post published metrics are Likes, Shares, Comments.

If you have any additional questions, don't hesitate to reach out to us at [email protected].


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