We provide audience and content reporting for LinkedIn company pages. The maximum look-back period is 12 months. It means that you can't export analytics for a period of time older than one year.
In LinkedIn company page analytics we cover Audience Growth, Engagement, Impressions, Demographics. Once the reporting time frames are selected at the top of the page, the information is divided accordingly.
Followers growth - the number of LinkedIn users who see your company page update in their feed.
Engagement - the number of active interactions that happened with the content published on your LinkedIn page during the reporting period.
Impressions - the number of times your LinkedIn page content was exposed to users. This includes organic and paid user activity.
Scroll down to see detailed data that is presented in numbers and charts.
Audience Growth
New organic followers - the number of new users who started following your company notwithstanding the paid interactions for the reporting period.
New paid followers - the number of users who started following your company page as a result of interaction with your paid content for the reporting period.
Lost followers - the number of LinkedIn users who unfollow your company page for the reporting period.
Net new followers - the number of new users who liked your page (organic or paid) minus those who unliked your page.
Total followers - the number of users who have liked your page since its creation date.
Total change - the variation of users who liked your page compared to the previously selected period.
Engagement
Total engagement - the total number of reactions, comments, shares, link clicks, and other post clicks that occurred in the reporting period.
Reactions (likes) - the number of times users reacted to your posts in the reporting period. This includes organic and paid activities.
Comments - the number of times users commented for the reported period. This includes organic and paid activities.
Shares - the number of times users shared your posts in the reporting period. This includes organic and paid activities.
Clicks - the number of clicks made by LinkedIn users on your posts, company name, or your company logo in the reporting period.
Total change - the variation of users engaged with your Linkedin page compared to total engagement in the previously selected period.
Engagement per impression rate - the ratio between engagement and impressions received in the reporting period.
Impressions
Total impressions - the number of times the content from your page was exposed to LinkedIn users during the reporting period. This includes both paid and organic impressions.
Total users reached - the number of unique users exposed to your LinkedIn company content. This includes organic and paid activity interactions.
Total change - the variation of impressions compared to total LinkedIn company impressions in the previously selected period. This includes both paid and organic impressions.
Demographics
Linkedin has its own unique perspective on page followers' demographics that provides insight into your audience on the platform. The demographics chart data is divided by function, seniority, top countries, and top companies size.
By function - the rating of functions (field) of your followers based on your LinkedIn page.
By seniority - the seniority level of your followers base of the LinkedIn page.
Top countries - the number of followers located in each country.
Top companies size - the rating of companies size of your followers.
To learn about content performance metrics, head over to this help article.
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