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Reporting for Pinterest
Reporting for Pinterest
Audience metrics: growth, engagement, impressions.
Kate avatar
Written by Kate
Updated over a week ago

We provide audience and content reporting for Pinterest Business and Personal boards. The maximum look-back period is 12 months. It means that you can't export analytics for a period of time older than one year.

Pinterest Business boards

In business board analytics, we cover Follower Growth, Engagement, and Impressions. Once the reporting time frames are selected, the information is divided accordingly at the top of the page.

Scroll down to see the detailed data that is presented in numbers and charts.

Audience Growth

  1. Net new followers - the number of new followers minus lost followers during the reported period.

  2. Total followers - the number of Pinterest users who started following your Pinterest account since its creation date.

  3. Total change - the variation of users who started following your Pinterest account compared to the previously selected period.

Engagement

  1. Total engagement - the total number of engagements on your Pins. This includes saves, closeups, and link clicks during the reported period.

  2. Saves - the total number of times Pinterest users saved your Pins to their boards.

  3. Close-ups - the total number of times people viewed a close-up version of your Pin.

  4. Clicks - the total number of times people clicked on your Pin to a destination on or off Pinterest.

  5. Total change - the variation of users engaged with your Pinterest account compared to the total engagement in the previously selected period.

  6. Engagement per Impression rate - the ratio between engagement and impressions received for the reported period.

Impressions

  1. Total impressions - the total number of times your Pins were viewed by Pinterest users during the reported period.

  2. Total change - the variation of impressions compared to the total Pinterest impressions in the previously selected period.

Pinterest Personal boards

In Pinterest personal board analytics, we cover Follower growth and Engagement.

Audience growth for personal boards is the same as for business boards. But Engagement metrics differ, and they include:

  • Total engagement - the total number of engagements on your Pins. This includes saves, closeups, and link clicks during the reported period.

  • Saves - the total number of times Pinterest users saved your Pins to their boards.

  • Comments

To learn about content performance metrics, head over to this help article.

If you have any additional questions, don't hesitate to reach out to us at [email protected].

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