How does this work?

Our updated Social Performance Analytics introduces aggregated reporting, which helps you understand your brand's performance across different channels.
To see Instagram analytic insights, click on Instagram on the left.
This will narrow down the data to all Instagram pages in all locations where you participate.
The maximum look-back period is 2 years. Therefore, you can't export analytics for a period older than 2 years.
Before exploring the numbers, click on the top right to select the time period you'd like to analyze.

What can you see in this report?

The report's information is divided into three sections: Overview, Content, and Audience. To learn about content performance metrics, navigate to this article.

Overview

For Instagram business pages, the Overview tab at the top shows metrics such as Audience Since Creation, Net Audience Growth, Engagement, and Impressions.

*Metric Name*	*Definition*
Audience since creation	Total followers gained across all Instagram accounts connected to your locations since account creation, including prior period numbers and the change.
Net audience growth	A net increase in followers across all Instagram accounts connected to your locations for the selected period, including prior period numbers and the change.
Engagement	Total active actions across all Instagram accounts connected to your locations for the selected period, including prior period numbers and the change.
Impressions	The number of times your pages, accounts, and content were viewed across all Instagram accounts connected to your locations for the selected period, including prior period numbers and the change.

Audience Growth

*Metric Name*	*Definition*
Audience Gained	A total number of new followers added to all selected Instagram Business accounts during the chosen timeframe.
Audience Lost	A total number of followers who have unfollowed or disconnected from all selected Instagram Business accounts during the chosen timeframe.
Net Audience Growth	A net increase in the total number of followers across all selected Instagram Business accounts during the chosen timeframe.

Engagement

*Metric Name*	*Definition*
Reactions	A total number of unique users who have seen any content related to all selected Instagram Business accounts during the chosen timeframe.
Comments	A total count of comments or responses to posts across all selected Instagram Business accounts during the chosen timeframe.
Saves	A cumulative count of user responses, such as Like, Love, Haha, Wow, Sad, and Angry, to content associated with all selected Instagram Business accounts during the chosen timeframe.

Impressions

*Metric Name*	*Definition*
Impressions	A number of times, content associated with all selected Instagram Business accounts has been viewed during the chosen timeframe.
Reach	A summary of types of posts published across all selected Instagram Business accounts during the chosen timeframe.

Audience

For your convenience, demographics data is divided by:
- Age
- Gender
- Top countries
- Top cities
Here, you can see the distribution of followers by age, gender, country and city across all selected locations with Instagram Business accounts for the timeframe based on tagged locations and user profiles.
Data is collected and presented as a combined total for the selected timeframe.

If you have any further questions, please contact us at
[email protected].