How can this help?
Knowing the retrospective data is vital to making decisions about content strategy or anything related to marketing.
The report look-back period is a retrospective time period available in PromoRepublic's reports. This parameter calculates the metrics displayed in your reports.
Platform | Data Type | Reporting Period | Data Update Frequency |
Profile Metrics | 2 years | Every day, updating the last 14 days.
To protect the audience information of individual Facebook users, your PromoRepublic-connected Facebook Page must have at least 100 fans for age, gender, and location data to be collected and displayed. | |
Posts & Metrics (Lifetime) | Last 500 posts | Every day, refreshing metrics on posts from the last 14 days | |
Facebook Ads | Paid Metrics (Reporting Period) | 2 years | Every day, updating the last 14 days |
Instagram Business | Profile Metrics | 2 years | Every day, updating the last 14 days.
To protect the audience information of individual Instagram users, your PromoRepublic-connected Instagram Page must have at least 100 fans for age, gender, and location data to be collected and displayed. |
Instagram Business | Posts & Metrics (Lifetime) | Last 10,000 posts | Every day, updating the last 14 days |
Profile Metrics | One year (except Followers and Follower Demographics metrics) | Every day, updating the last 14 days | |
| Posts & Metrics (Lifetime) | Last 90 days of posts | Every day, refreshing metrics on posts from the last 365 days |
GBP | Profile Metrics | 2 years | Every day, updating the last 14 days.
Note: There is a delay for some metrics up to 5 days.
Keyword query metrics are being updated monthly on Google and within PromoRepublic. |
Profile Metrics |
| Every day, updating the last 14 days | |
| Posts & Metrics (Lifetime) | Last 500 posts | Every day, updating the last 14 days |
TikTok | Account Insights & Audience Metrics | 60 days of metrics upon initial connection | Every day, updating the last 14 days |
| Video | Last 500 posts | Every day, updating the last 14 days |
Q&A
Please consider the Facebook page in the following Q&A equivalent to the Instagram Business Page, a LinkedIn company page, or a Pinterest board.
Q: I have connected my Facebook page 2 years ago. Will reports for Audience performance and Content performance be available for the past 2 years?
--- A: No, you'll see the reports' data for a maximum of one year from the current date, both for Audience performance and Content performance.
Q: I connected my Facebook page 6 months ago. What will be the look-back period for my Facebook page report?
--- A: The Audience performance report will be available for the first year since the current datе. The Content performance overview would be available for 8 months. Since the Facebook page connection, we initially collected 2 months of data prior to the connection date, plus 6 months that your page has been connected to PomoRepublic.
3. I connected my Facebook page today. What will be the look-back period for my Facebook page report?
--- A: You will see reports with data no earlier than the next day after you connect your Facebook page. The data that will be available is 1 year of retrospective data for Audience performance and 2 months for Content performance metrics since the day the page was connected.
If you have any further questions, please contact us at
[email protected].