Knowing the retrospective data is vital to make decisions about content strategy or anything related to marketing.
Report look-back period is a retrospective time period that is available in PromoRepublic's reports. This parameter is the period of time used to calculate the metrics displayed in your reports.
| Audience performance | Content performance | Other details |
Facebook Business page | 1 year | 1 year, though 2 months maximum since the page connection | Demographics:
Fan base - using the lifetime data
People reached - based on the period selected in the report |
Facebook Group | 1 year | 1 year, though 2 months maximum since the page connection. Limited metrics |
|
Instagram Business page | 1 year | 1 year, though 2 months maximum since the page connection | Demographics:
Followers base - using the lifetime data |
LinkedIn Company page | 1 year | 1 year, though 2 months maximum since the page connection | Demographics:
Followers base - using lifetime data |
LinkedIn Profile | 1 year | No metrics |
|
1 year | No metrics |
| |
Pinterest Business board | 1 year | 1 year, though 2 months maximum since the page connection |
|
Q&A
Please consider the Facebook page in the following Q&A equivalent to the Instagram Business Page, a LinkedIn company page, or a Pinterest board.
1. I have connected my Facebook page 2 years ago. Will reports for Audience performance and Content performance be available for the past 2 years?
- No, you'll see the reports' data maximum for 1 year from the current date both for Audience performance and Content performance.
2. I connected my Facebook page 6 months ago. What will be the look-back period for my Facebook page report?
- The Audience performance report will be available for the 1st year since the current datе. The Content performance overview would be available for 8 months. Since the Facebook page connection we initially collect 2 months of data prior to the connection date, plus 6 months that your page has been connected to PomoRepublic.
3. I connected my Facebook page today. What will be the look-back period for my Facebook page report?
- You will see reports with data not earlier than the next day after you connected your Facebook page. The data that is going to be available is 1 year of retrospective data for Audience performance and 2 months for Content performance metrics since the day of the page had connected.
If you have any additional questions, don't hesitate to reach out to us at [email protected].