Knowing the retrospective data is vital to make decisions about content strategy or anything related to marketing.

Report look-back period is a retrospective time period that is available in PromoRepublic's reports. This parameter is the period of time used to calculate the metrics displayed in your reports.

Audience performance

Content performance

Other details

Facebook Business page

1 year

1 year, though 2 months maximum since the page connection

Demographics:

Fan base - using the lifetime data

People reached - based on the period selected in the report

Facebook Group

1 year

1 year, though 2 months maximum since the page connection. Limited metrics

Instagram Business page

1 year

1 year, though 2 months maximum since the page connection

Demographics:

Followers base - using the lifetime data

LinkedIn Company page

1 year

1 year, though 2 months maximum since the page connection

Demographics:

Followers base - using lifetime data

LinkedIn Profile

1 year

No metrics

Twitter

1 year

No metrics

Pinterest Business board

1 year

1 year, though 2 months maximum since the page connection


Q&A

Please consider the Facebook page in the following Q&A equivalent to the Instagram Business Page, a LinkedIn company page, or a Pinterest board.

1. I have connected my Facebook page 2 years ago. Will reports for Audience performance and Content performance be available for the past 2 years?

- No, you'll see the reports' data maximum for 1 year from the current date both for Audience performance and Content performance.

2. I connected my Facebook page 6 months ago. What will be the look-back period for my Facebook page report?

- The Audience performance report will be available for the 1st year since the current datŠµ. The Content performance overview would be available for 8 months. Since the Facebook page connection we initially collect 2 months of data prior to the connection date, plus 6 months that your page has been connected to PomoRepublic.

3. I connected my Facebook page today. What will be the look-back period for my Facebook page report?

- You will see reports with data not earlier than the next day after you connected your Facebook page. The data that is going to be available is 1 year of retrospective data for Audience performance and 2 months for Content performance metrics since the day of the page had connected.


If you have any additional questions, don't hesitate to reach out to us at [email protected].

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