How can this help?

The Ad Insights section provides a summary of your advertising activity. Use this information to:

Evaluate your campaigns' performance over time.
Identify your top-performing campaigns and ads.
Identify trends around a specific time of year.
Get one report for all your ad accounts.
Access more than 50 detailed paid metrics across Facebook: from spend, clicks and CPC to low-level conversion outcomes like Registrations Completed, Purchases or ROAS.
With the campaign data in the custom view, sorting and filters applied, it’s easy to find your top campaign by video views, conversions, impressions, engagement, and more.

What must be done?

You need to connect your Ad accounts to PromoRepublic. An Ad Account is a Client’s account required for access, authentication, and authorization to the Ad Platform (Facebook).
You can add Ad accounts that you own or have access to.
You can store all your Facebook Ad accounts in one place, group them by country or currency and understand ad performance.

How to add an Ad Account?

Click on the top right-hand corner and click on the Ad Accounts button in the drop-down menu.
Click Add Ad Account in the middle of the page.
It will trigger a Facebook permission pop-up.
Once the authorization is done, you'll see a list of your own or shared Ad accounts.
Pick the necessary one/ones and click Connect. You can select them in bulk.

🔴 IMPORTANT: The connection can only be established by a user who has Admin permissions for the Ad Account in the Facebook Business Manager.

What can I find in the Ad Insights report?

Campaigns

The report is divided into two tabs:

Campaigns
Ads

In the campaigns section, you can:

Dig into campaign data as it comes in.
Compare your most critical ad metrics at a glance.
Learn from highs and lows to improve next time.
Analyze key paid metrics spent across your paid campaigns, such as:
- Performance
- Engagement
- Video Engagement
- Performance and Clicks
- Conversions

Understanding the Campaigns Metrics

Performance

Campaign Name - the name of the advertising campaign you're viewing.
Ad Account & Ad Account ID - your ad account's name and ID number that groups your advertising activity.
Campaign ID - the unique ID number of the ad campaign you're viewing.
Objective - the goal you want to achieve with your advertising.
Amount Spent - the estimated total amount of money you've spent on your campaign, ad set, or ad during its schedule.
Reach - the number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people.
Frequency - the average number of times each person saw your ad.
Impressions - the number of times your ads were on screen.
Clicks - the number of clicks on your advertising.
Cost per Click (CPC) - the average cost for each click (all).
Click-through Rate (CTR) - the percentage of times people saw your ad and performed a click (all).
Cost per 1000 Impressions (CPM) - the average cost for 1,000 impressions.
Avg. Cost per 1000 Reach (CPP) - the average cost to reach 1,000 people.

Engagement

Campaign Name - the name of the advertising campaign you're viewing.
Ad Account & Ad Account ID - your ad account's name and ID number that groups your advertising activity.
Campaign ID - the unique ID number of the advertising campaign you're viewing.
Objective - the goal you want to achieve with your advertising.
Amount Spent - the estimated total amount of money you've spent on your campaign, ad set, or ad during its schedule.
Post Engagement - the total number of actions people took to get involved in your ad.
Post Reactions - the number of reactions to your ad.
Post Comments - the number of comments on your ad.
Post Saves - the total number of times your ad has been saved.
Post Shares - the number of times your advertising was shared.
Page Likes - the number of likes of your Facebook Page attributed to your ad.
Cost per Engagement - the average cost for each Page engagement.
Cost per Page Like - the average cost for each Facebook Page likes.
Cost per Page Engagement - the average cost for each post engagement.

Video Engagement

Campaign Name - the name of the ad campaign you're viewing.
Ad Account & Ad Account ID - your ad account's name and ID number that groups your advertising activity.
Campaign ID - the unique ID number of the ad campaign you're viewing.
Objective - the goal you want to achieve with your advertising.
Amount Spent - the estimated total amount of money you've spent on your campaign, ad set, or ad during its schedule.
Reach - the number of people who saw your ad at least once. Reach is different from impressions, which may include multiple views of your ads by the same people.
Frequency - the average number of times each person saw your ad.
Video Views - the number of video views on your page or posts that are attributed to your advertising.
Video Plays at 25% - the number of times the video was played at 25% of its length, including plays that skipped to this point.
Video Plays at 50% - the number of times the video was played at 50% of its length, including plays that skipped to this point.
Video Plays at 75% - the number of times the video was played at 75% of its length, including plays that skipped to this point.
Video Plays at 95% - the number of times the video was played at 95% of its length, including plays that skipped to this point.
Video Plays at 100% - the number of times the video was played at 100% of its length, including plays that skipped to this point.

Performance and Clicks

Campaign Name - the name of the ad campaign you're viewing.
Ad Account & Ad Account ID - your ad account's name and ID number that groups your advertising activity.
Campaign ID - the unique ID number of the ad campaign you're viewing.
Objective - the goal you want to achieve with your advertising.
Amount Spent - the estimated total amount of money you've spent on your campaign, ad set, or ad during its schedule.
Reach - the number of people who saw your ad at least once. Reach is different from impressions, which may include multiple views of your ads by the same people.
Frequency - the average number of times each person saw your advertising.
Results - the number of times that your advertising achieved an outcome.
Cost per Result - the average cost per result from your advertising.
Cost per 1000 Impressions (CPM) - the average cost for 1,000 impressions.
Clicks - the number of clicks on your advertising.
Link Clicks - the number of clicks on links within the advertising that led to destinations or experiences, on or off Facebook.
Cost per Click (CPC) - the average cost for each click (all).
Click-through Rate (CTR) - the percentage of times people saw your ad and performed a click (all).

Conversions

Campaign Name - the name of the ad campaign you're viewing.
Ad Account & Ad Account ID - your ad account's name and ID number that groups your advertising activity.
Campaign ID - the unique ID number of the ad campaign you're viewing.
Objective - the goal you want to achieve with your advertising.
Amount Spent - the estimated total amount of money you've spent on your campaign, ad set, or ad during its schedule.
Reach - the number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people.
Frequency - the average number of times each person saw your advertising.
Impressions - the number of times your ads were on screen.
Link Clicks - the number of link clicks within the ad that led to destinations or experiences, on or off Facebook.
Click-through Rate (CTR) - the percentage of times people saw your ad and performed a click (all).
Clicks - the number of clicks on your ad.
Cost per Click (CPC) - the average cost for each click (all).
Cost per Unique Click (All) - the average cost for each unique click (all click types).
Cost per 1000 Impressions (CPM) - the average cost for 1,000 impressions.
Avg. Cost per 1000 Reach (CPP) - the average cost to reach 1,000 people.
Lead - the submission of information by a customer with the understanding that they may be contacted at a later date by your business.
Content Views - the number of view content events on mediums attributed to your advertising.
Custom Action Completed - the number of completed custom events on mediums attributed to your advertising.
Registration Completed - the number of completed registration events on mediums attributed to your advertising.
Add to Wishlist - the number of additional items to a wishlist.
Add to Cart - the number of items added to a shopping cart or basket.
Checkouts Initiated - the number of initiated checkout events on mediums is attributed to your advertising.
Add Payment Info - the number of customer payment information additions during the checkout process.
Purchases - the number of purchases completed, usually signified by receiving an order or purchase confirmation or a transaction receipt.
Purchase ROAS (Return on Ad Spend) - the number of total return on ad spend (ROAS) from website purchases.
Cost per Lead - the average cost of a lead.
Cost per Content View - the average cost of a content view.
Cost per Custom Action Completed - the average cost of a custom action completed.
Cost per Registration Completed - the average cost of a registration completed.
Cost per Add to Wishlist - the average cost of an adding to a wishlist.
Cost per Add to Cart - the average cost of an adding to cart;
Cost per Checkouts Initiated - the average cost of a checkout initiated.
Cost per Purchase - the average cost of a purchase.

You can view ad results for a specific publication in the Ads tab. In this tab, you can see a table with plenty of analytical information for the publications.

Understanding the Ads Metrics

Post - the post preview with type and post caption.
Ad Account & Ad Account ID - your ad account's name and ID number that groups your advertising activity.
Campaign Name & Campaign ID - the name of the advertising campaign and the unique ID number of the ad campaign you're viewing.
Objective - the goal you want to achieve with your advertising.
Impressions - the number of times your ads were on screen.
Amount Spent - the estimated total amount of money you've spent on your campaign, ad set, or ad during its schedule.
Clicks - number of clicks on your advertising.
Interactions Count - the number of interactions (comments, reactions, saves, shares) during a selected time period.
Video Views - the number of views of videos on your page or posts that are attributed to your advertising.
Click-through Rate (CTR) - the percentage of times people saw your ad and performed a click (all).
Cost per 1000 Impressions (CPM) - the average cost for 1,000 impressions.
Cost per Click (CPC) - the average cost for each click (all).
Frequency - the average number of times each person saw your ad.
Reach - the number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people.
Lead - the submission of information by a customer with the understanding that they may be contacted at a later date by your business.
Post Engagement - the total number of actions people took to get involved in your advertising.
Cost per Engagement - the average cost for each Page engagement.
Link Clicks - the number of clicks on links within the advertising that led to destinations or experiences, on or off Facebook.

Important notes:

Metrics are updated daily in the Ads Insights. They are shown for the selected period.
In Ad Insights, PromoRepublic supports every currency included in the Facebook Business network.
There is no limit to the number of ad accounts connected and campaigns that can be tracked.

PromoRepublic vs Native Calculations

Will the data in Ad Insights match the data in the Facebook Pages Report? It's not expected that the data will match exactly the data on Facebook.

👉 Conversions, Costs per Metrics in PromoRepublic, Web Purchases and Cost per Metrics in Ads Manager are calculated differently.

👉 You may see more Web Conversions in PromoRepublic because the metric is calculated as the total number of events or conversions driven by campaigns.

👉 Cost per Metric in PromoRepublic is calculated as Cost per period of time divided by metrics, while Facebook takes total cost by N date divided by metrics.

👉 The Facebook reporting includes the number of times any content from your page or about your page entered a person’s screen through an ad. This can be from any ad account active on the page during the reporting period. It's not limited to the Ads Accounts included in the reporting group.

👉Ad Insights include any activity on the Ads Accounts that are connected to PromoRepublic, which may or may not be all of the Ads Accounts active on the page.

👉 Facebook Ad Accounts are not linked one-to-one with a specific Facebook Page. Multiple Facebook Pages could be linked to a single Ad Account.

👉 Time zone differences

If you have any further questions, please contact us at
[email protected].