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Ad Insights

Evaluate your campaigns' performance

Kate avatar
Written by Kate
Updated over a week ago

💎 What's the value?

Ad Insights provide a summary of your advertising activity. You can use this information to evaluate and report your campaigns' performance over time or identify trends around a specific time of year.

  • Get one report for all your ad accounts and identify your top-performing campaigns and ads.

  • Access more than 50 detailed paid metrics across Facebook, from spend, clicks and CPC to low-level conversion outcomes like Registrations Completed, Purchases or ROAS.

  • With the campaign data in the custom view, sorting and filters applied, it’s easy to find your top campaign by video views, conversions, impressions, engagement, and more.

You need to connect your Ad accounts to use Ad Insights metrics in PromoRepublic. An Ad Account is a Client’s account required for access, authentication, and authorization to the Ad Platform (Facebook). You can add Ad accounts that you own or have access to.

With this update, you can store all your Facebook Ad accounts in one place, group them by country or currency and understand ad performance.

💎 How to add an Ad Account?

  1. Click on the top right corner of your PromoRepublic account, and you will see the Ad Accounts item in the list. Go ahead and hit it!

2. Click on the ‘Add Ad Account’ button in the middle of the page. It will trigger the Facebook OAuth screen. The system will request your permission. Once the authorization is done, you'll see a list of your own or shared Ad accounts.

3. Pick the necessary one/ones and click Connect. You can select them in bulk.

🔶 IMPORTANT: The connection can only be established by a user who has Admin permissions for the Ad Account in the Facebook Business Manager.

💎 What can I find in Ad Insights?


Dig into campaign data as it comes in, see and compare your most critical ad metrics at a glance, and learn from highs and lows to improve next time. In Campaign Analytics, you can analyze key paid metrics spent across your paid campaigns and various Ad Accounts.

💠 In the Campaign tab, you will see high-level metrics on how all your campaigns are doing for a selected period. You can customize the metrics that you want to see. There are five sections with metrics that you can adjust:

  1. Performance

  2. Engagement

  3. Video Engagement

  4. Performance and Clicks

  5. Conversions

Performance

If the Performance value is selected in the drop-down, you will see the following columns:

  • Campaign Name - the name of the advertising campaign you're viewing in reporting;

  • Ad Account & Ad Account ID - Ad Account name and ID number of your advertising account, which groups your advertising activity;

  • Campaign ID - unique ID number of the ad campaign you're viewing in reporting;

  • Objective - objective reflecting the goal you want to achieve with your advertising;

  • Amount Spent - the estimated total amount of money you've spent on your campaign, ad set, or ad during its schedule;

  • Reach - the number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people;

  • Frequency - the average number of times each person saw your ad;

  • Impressions - number of times your ads were on screen;

  • Clicks - number of clicks on your advertising;

  • Cost per Click (CPC) - average cost for each click (all);

  • Click through Rate (CTR) - the percentage of times people saw your ad and performed a click (all);

  • Cost per 1000 Impressions (CPM) - the average cost for 1,000 impressions;

  • Avg. Cost per 1000 Reach (CPP) - the average cost to reach 1,000 people.

Engagement

If the Engagement value is selected in the drop-down, you will see the following columns:

  • Campaign Name - the name of the advertising campaign you're viewing in reporting;

  • Ad Account & Ad Account ID - Ad Account name and ID number of your ad account, which groups your advertising activity;

  • Campaign ID - unique ID number of the advertising campaign you're viewing in reporting;

  • Objective - objective reflecting the goal you want to achieve with your advertising;

  • Amount Spent - the estimated total amount of money you've spent on your campaign, ad set, or ad during its schedule;

  • Post Engagement - total number of actions that people take involving your advertising;

  • Post Reactions - number of reactions to your advertising;

  • Post Comments - number of comments on your advertising;

  • Post Saves - total number of times your advertising has been saved;

  • Post Shares - number of times your advertising was shared;

  • Page Likes - number of likes of Facebook Page attributed to your advertising;

  • Cost per Engagement - the average cost for each Page engagement;

  • Cost per Page Like - the average cost for each Facebook Page likes;

  • Cost per Page Engagement - the average cost for each post engagement.

Video Engagement

If the Video Engagement value is selected in the drop-down, you will see the following columns:

  • Campaign Name - the name of the ad campaign you're viewing in reporting;

  • Ad Account & Ad Account ID - Ad Account name and ID number of your ad account, which groups your advertising activity;

  • Campaign ID - unique ID number of the ad campaign you're viewing in reporting;

  • Objective - objective reflecting the goal you want to achieve with your advertising;

  • Amount Spent - the estimated total amount of money you've spent on your campaign, ad set, or ad during its schedule;

  • Reach - the number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people;

  • Frequency - the average number of times each person saw your advertising;

  • Video Views - number of views of videos on Page or posts that are attributed to your advertising;

  • Video Plays at 25% - the number of times video was played at 25% of its length, including plays that skipped to this point;

  • Video Plays at 50% - the number of times the video was played at 50% of its length, including plays that skipped to this point;

  • Video Plays at 75% - the number of times video was played at 75% of its length, including plays that skipped to this point;

  • Video Plays at 95% - number of times the video was played at 95% of its length, including plays that skipped to this point;

  • Video Plays at 100% - number of times the video was played at 100% of its length, including plays that skipped to this point.

Performance and Clicks

If the Performance and Clicks value is selected in the drop-down, you will see the following columns:

  • Campaign Name - the name of the ad campaign you're viewing in reporting;

  • Ad Account & Ad Account ID - Ad Account name and ID number of your ad account, which groups your advertising activity;

  • Campaign ID - unique ID number of the ad campaign you're viewing in reporting;

  • Objective - objective reflecting the goal you want to achieve with your advertising;

  • Amount Spent - the estimated total amount of money you've spent on your campaign, ad set, or ad during its schedule;

  • Reach - the number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people;

  • Frequency - the average number of times each person saw your advertising;

  • Results - number of times that your advertising achieved an outcome;

  • Cost per Result - average cost per result from your advertising;

  • Cost per 1000 Impressions (CPM) - the average cost for 1,000 impressions;

  • Clicks - number of clicks on your advertising;

  • Link Clicks - number of clicks on links within the advertising that led to destinations or experiences, on or off Facebook;

  • Cost per Click (CPC) - average cost for each click (all);

  • Click through Rate (CTR) - the percentage of times people saw your ad and performed a click (all).

Conversations

If the Conversations value is selected in the drop-down, you will see the following columns:

  • Campaign Name - the name of the ad campaign you're viewing in reporting;

  • Ad Account & Ad Account ID - Ad Account name and ID number of your ad account, which groups your advertising activity;

  • Campaign ID - unique ID number of the ad campaign you're viewing in reporting;

  • Objective - objective reflecting the goal you want to achieve with your advertising;

  • Amount Spent - the estimated total amount of money you've spent on your campaign, ad set, or ad during its schedule;

  • Reach - the number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people;

  • Frequency - the average number of times each person saw your advertising;

  • Impressions - number of times your ads were on screen;

  • Link Clicks - number of clicks on links within the advertising that led to destinations or experiences, on or off Facebook;

  • Click through Rate (CTR) - the percentage of times people saw your ad and performed a click (all);

  • Clicks - number of clicks on your advertising;

  • Cost per Click (CPC) - average cost for each click (all);

  • Cost per Unique Click (All) - the average cost for each unique click (all click-types);

  • Cost per 1000 Impressions (CPM) - the average cost for 1,000 impressions;

  • Avg. Cost per 1000 Reach (CPP) - average cost to reach 1,000 people;

  • Lead - submission of information by a customer with the understanding that they may be contacted at a later date by your business;

  • Content Views - number of view content events on mediums attributed to your advertising;

  • Custom Action Completed - number of completed custom events on mediums attributed to your advertising;

  • Registration Completed - number of completed registration events on mediums attributed to your advertising;

  • Add to Wishlist - number of additional items to a wishlist;

  • Add to Cart - number of addition of an item to a shopping cart or basket;

  • Checkouts Initiated - number of initiated checkout events on mediums attributed to your advertising;

  • Add Payment Info - number of addition of customer payment information during a checkout process;

  • Purchases - number of completions of purchase, usually signified by receiving an order or purchase confirmation or a transaction receipt;

  • Purchase ROAS (Return on Ad Spend) - number of total return on ad spend (ROAS) from website purchases;

  • Cost per Lead - the average cost of a lead;

  • Cost per Content Views - the average cost of a content view;

  • Cost per Custom Action Completed - the average cost of a custom action completed;

  • Cost per Registration Completed - the average cost of a registration completed;

  • Cost per Add to Wishlist - the average cost of an adding to a wishlist;

  • Cost per Add to Cart - the average cost of an adding to cart;

  • Cost per Checkouts Initiated - the average cost of a checkout initiated;

  • Cost per Purchase - the average cost of a purchase.

💠 In the Ads tab, you can view ad results for a specific publication.

In this tab, you can see a table with plenty of analytical information for the publications.

  • Post - the post preview with type and post caption;

  • Ad Account & Ad Account ID - Ad Account name and ID number of your ad account, which groups your advertising activity;

  • Campaign Name & Campaign ID - the name of the advertising campaign and unique ID number of the ad campaign you're viewing in reporting;

  • Objective - objective reflecting the goal you want to achieve with your advertising;

  • Impressions - number of times your ads were on screen;

  • Amount Spent - the estimated total amount of money you've spent on your campaign, ad set, or ad during its schedule;

  • Clicks - number of clicks on your advertising;

  • Interactions Count - number of interactions (comments, reactions, saves, shares) during a selected time range;

  • Video Views - number of views of videos on Page or posts that are attributed to your advertising;

  • Click through Rate (CTR) - the percentage of times people saw your ad and performed a click (all);

  • Cost per 1000 Impressions (CPM) - the average cost for 1,000 impressions;

  • Cost per Click (CPC) - average cost for each click (all);

  • Frequency - the average number of times each person saw your ad;

  • Reach - the number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people;

  • Lead - submission of information by a customer with the understanding that they may be contacted at a later date by your business;

  • Post Engagement - total number of actions that people take involving your advertising;

  • Cost per Engagement - the average cost for each Page engagement;

  • Link Clicks - number of clicks on links within the advertising that led to destinations or experiences, on or off Facebook.

Filtering and sorting

Like on other Dashboards in the PromoRepublic platform, you can use the Custom views and filters to filter by country, currency, Ad Account Name + ID, and Campaign ID.

In future iterations, you can download CSV reports from the dashboard.

🔶 Important notes 🔶

  • Metrics are updated daily in the Ads Insights. They are shown for the selected period.

  • In Ad Insights, PromoRepublic supports every currency included in the Facebook Business network.

  • There is no limit to the number of ad accounts connected and campaigns that can be tracked.

Will the data in the Ad Insights match with the data in the Facebook Pages Report?

It's not expected that the data in Ad Insights tallies exactly with the data in the Facebook Pages Report. There are several contributing factors:

  • The Facebook Pages Reporting includes the number of times any content from your Page or about your Page entered a person’s screen through paid distribution such as an ad. This can be from any ad account active on the page during the reporting period. It's not limited to the Ads Accounts included in the reporting group.

  • The Ad Insights include any activity on the Ads Accounts that are connected to PromoRepublic, which may or may not be all of the Ads Accounts active on the page.

  • Facebook Ad Accounts don't link one-to-one with a specific Facebook Page. There could be multiple Facebook Pages linked to a single Ad Account.

  • Time zone differences

We hope this information was useful!

If you have any further questions, please contact us at [email protected].

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