Introduction

When running campaigns, you try to understand whether they performed well and whether the content you are creating actually works, bringing engagement, impressions, and engagement per impression rate. On our platform, we give you the option to export the content data for the posts that were published through PromoRepublic and directly on social media.

A campaign is an effort that the marketing team makes in order to bring more leads, sales, and traffic, depending on the campaign goal.

How do you export content analytics from PromoRepublic? It is pretty easy! You can download content performance data with a post-by-post breakdown, considering the selected filters and date range. The export will be in CSV format and sent to your email. Follow the step-by-step guide below.

Steps to Export Data

Navigate to Analytics at the top left in your PromoRepublic dashboard.
Apply the necessary filters and choose the desired date range for your report.
Go to the Content section, scroll down to Top Performing Content, and hit Export.
A prompt will appear asking you to enter the email address where you want to receive the data.
The data will be sent to the entered email address in CSV format.

Important Notes on Exported Data

👉 Data Breakdown

The data includes a breakdown by post and performance per metric for the selected period.
Historical data is available based on parsed posts from the page, but only up to a maximum of 2 years due to social network parsing limits.
You might receive partial data if the page token was disconnected or is such now.
PromoRepublic pulls in posts' statistics for 14 days after the post was published.

👉 Empty Cells and n/a Fields

Empty cells in the export indicate that no data was pulled in for the selected period.
N/A signifies that analytics are unavailable for the social network's page.

👉 Export via Content Hub settings vs new flow

Inclusive Data
- In the CH settings, you could export only posts made through our platform
- Now the export includes those created directly on social platforms, through PromoRepublic, or other third parties.
Boosting Data
- Now you will see detailed boosting data for posts boosted via PromoRepublic.
Post Source Identification
- Now different posts are easily identified: whether a post was created via PromoRepublic, an approved suggested post, or a repeated post.
Enhanced Post Tracking
- Easily access post IDs to merge approved or repeated posts and track general performance.

Understanding the metrics

*Field Name*	*Definition*
Period	The date range for which the data is exported.
Location ID	The unique identifier for the location within PromoRepublic
Location Name	The name of the location within PromoRepublic.
Page ID	The unique identifier for the social media page within PromoRepublic.
Page Name	The name of the social media page.
Social Name	The type of social media account (e.g., Instagram business profile).
Total Followers	The total number of followers on the social media account. (Facebook Page, LinkedIn Company, Instagram Business, Pinterest, Facebook Group, LinkedIn Personal)
Social Post URL	The URL of the post on the social media platform.
Platform Post URL	The URL of the post within the PromoRepublic platform.
Caption	The text caption of the social media post.
Picture	The URL of the picture associated with the post.
Date and Time Published:	The date and time when the post was published.
Time Zone:	The time zone in which the post was published.
Paid Impressions	The number of paid impressions the post received. (Facebook Page)
Organic Impressions	The number of organic impressions the post received. (Facebook Page)
Total Impressions	The total number of impressions (paid + organic) the post received. (Facebook Page)
Paid Reach	The number of unique users who saw the post through paid reach. (Facebook Page)
Organic Reach	The number of unique users who saw the post through organic reach. (Facebook Page)
Total Reach	The total number of unique users who saw the post (paid + organic). (Facebook Page, TikTok Business)
Total Engagement	The total engagement the post received (likes, comments, clicks, shares, saves). (Facebook Page, LinkedIn Company, Instagram Business, Pinterest, TikTok Business)
Engagement Likes	The number of likes the post received. (Facebook Page, LinkedIn Company, Instagram Business, Pinterest, TikTok Business)
Engagement Comments	The number of comments the post received. (Facebook Page, LinkedIn Company, Instagram Business, Pinterest, TikTok Business)
Engagement Clicks	The number of clicks the post received. (Facebook Page)
Engagement Shares	The number of shares the post received. (Facebook Page, TikTok Business)
Labels	Any labels associated with the post needed for campaign analytics. Note: Labels functionality is only available for customers with Asset Management product.
Location Tags	Tags associated with the location within PromoRepublic.
Location Brand	The brand associated with the location.
Suggested post tag	Indicates if the post was suggested (TRUE/FALSE).
Synced post ID	The unique identifier for the suggested post needed to aggregate post performance across all pages.
Post via PR tag	Indicates if the post was made via PromoRepublic.
Boosting/Paid tags	Indicates if the post was boosted (TRUE/FALSE).
Video Views	The number of video views the post received. (Facebook Page, TikTok Business)
Paid Clicks	The number of clicks received through advertising. (Facebook Page)
Link Clicks	The number of link clicks the post received. (Facebook Page)
Paid Link Clicks	The number of link clicks received through advertising. (Facebook Page)
Spend	The amount spent on advertising for the post. (Facebook Page)
Cost Per Click	The cost per click for the advertising. (Facebook Page)
Repeated post	Indicates if the post was repeated (TRUE/FALSE).

Following these guidelines, you can efficiently export and utilize your social performance data for better insights and analysis. For any further assistance, please contact our Support team at [email protected].