You can add Services to your location's profile under 'Rich Data' to list all offered services at your business location. There are two types of services to consider when creating a list of services: structured and freeform.

Google has a list of predefined services called "Structured services" for most types of businesses. The availability of structured services depends on the primary category of the location in its country. ☝️ Keep in mind that Google doesn't offer structured services for all categories.

You can check if your location has available structured services by clicking on the Services field in our platform. If a drop-down appears, it will show you a list of all available structured services, so feel free to select the necessary one(s) and click Save.

If no drop-down appears, this means that Google doesn't offer structured services for your location.

Structured services will be sent to Google and other directories and will also appear on your locator pages.

Freeform services are those that the user adds on their own. They are not predefined by Google. To add freeform services, you can type your service into the services field, then click on 'Create New Option' to add the service.

Google no longer accepts freeform services. Only structured services will appear on the location's Google Business Profile. Freeform services will also be sent to other directories and can be added to your locator pages.

👉Services are an important ranking factor on many directories and, in particular, Google. Google uses this information to better match searchers with businesses that list a service for which they are searching.

👉 Services are displayed on Google Business Profiles. Having a list of services helps customers confirm that a business meets their needs. This makes it a helpful piece of information for converting searchers into customers.

👉 Finally, this information helps improve SEO and organic ranking in search engines.

To improve the platform's usability, we have changed how you can manage your services. Services in the platform are not managed via the "Content Collections" tab but via the Services field in the location data under Rich Data.

We encourage you to read about Required Information for Setting Up a Listing for additional context.