Pinterest is a visual-based social platform which goal is to connect everyone in the world through the things they find interesting. It allows businesses to engage users with eye-catching and colourful images, promoting their services and building brand awareness.
How to connect a Pinterest board
Note that you can connect Pinterest boards to PromoRepublic but not the whole Pinterest account.
Upon clicking the Pinterest box, it will bring up a permission window where you need to grant SocialPost access to post on your behalf. It might first prompt you to log into the Pinterest account that contains the necessary boards.
Click on the 'Give Access' button to authorise PromoRepublic to post on your behalf.
Next, select the necessary board in the drop-down list or use a search bar and click Connect.
If you wish to add another board, repeat the flow and select the necessary one from the list, as highlighted above. Just note that a new board will be counted as another social page according to the limit provided by your subscription plan.
How to create a Pinterest post
There are several ways how you can create a Pinterest post in PromoRepublic. The easiest way is to pick a template from the Post Ideas library that is full of ready-to-go posts and photo stock images. In order to use your own photos and videos, you can start with the Create post or New Post button in the Calendar.
It'll open up the post editor form where you can upload your own content or create it from scratch in the Graphics Editor.
When the content is ready, decide if you want to publish it right away, schedule it or add to queue. Head over to this article to learn more about this. In case you forgot to pick a page when scheduling a post, you can easily duplicate it.
Note that an image or video is required for Pinterest, otherwise, the red camera icon will jump to the right.
And mind the character limit for the caption - it is 500 characters.
Pinterest image and video requirements
For third-party posting to Pinterest, the image requirements should follow Pinterest’s current best practices to ensure proper display and engagement.
1. Recommended size is 1000 x 1500 pixels (ideal).
2. Aspect Ratio - 2:3 is the optimal ratio (e.g., 1000x1500, 600x900). Pins longer than a 1:2.1 ratio (e.g., taller than 2100px for a 1000px width) may be cut off in the feed.
3. File types/formats are JPG or PNG.
4. File size limit is up to 20 MB
Videos posted via our platform are auto-played on Pinterest when published. In the past, it looked like an image, and it would open a separate tab where you could play the video. But now it got better! Here are the video specs that Pinterest recommends using:
File type | .MP4, .MOV or .M4V |
Encoding | H.264 or H.265 |
Max file size | Up to 2GB |
Video length | Minimum 4 seconds, maximum 15 minutes Recommended length for video ads: 6 to 15 seconds |
Aspect ratio | Shorter than 1:2 (width:height), taller than 1.91:1. We recommend making your videos squar |
How to add links to Pinterest posts
When creating a Pinterest post in Promorepublic, an additional box appears below the caption. Unlike with other social platforms, for Pinterest posts, you need to insert the URL exactly here. If you include a URL in the caption box and leave the lower one empty, the link will not be clickable.
Hope this guide was helpful!
If you have any additional questions, please contact us at [email protected].