In PromoRepublic you can schedule videos for Facebook, Linkedin, Pinterest, Twitter, and Instagram Business

In order to upload a video file find the appropriate button in the post editor form.

The uploading process might take some seconds. It is important not to close this web page. In the left corner, you can see the status.

The green sign means that now you can either schedule, publish or save the video.

You'll see the preview in a couple of minutes because the video needs to be converted on the PromoRepublic server first and then on the social platform end. 

At this stage, you can feel free to edit the thumbnail image.

Note these minor nuances when preparing video content:

  • One video is allowed to be posted at a time;

  • You can't post different content types at the same time (video and static image);

  • You can't edit the file name inside PromoRepublic, so change the video title before uploading it;

  • When re-posting a video post, the video itself won't be re-published, but only the text, if any. So you'll need to re-upload the file.

In 99% of cases, problems with posting videos from social media are related to inappropriate video parameters.

The most common parameters that have problems:

  1. Duration

  2. Video bitrate

  3. Aspect ratio

Instagram Business

Below are the technical requirements for videos that you publish through PromoRepublic to Instagram business pages. Posts that don't meet these technical specifics won't be published and will be marked red in the Calendar.

Video:

  • Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.

  • Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).

  • Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.

  • Frame rate: 23-60 FPS.

  • Picture size:

  • Maximum columns (horizontal pixels): 1920

  • Minimum aspect ratio [cols / rows]: 4 / 5

  • Maximum aspect ratio [cols / rows]: 16 / 9

  • Video bitrate: VBR, 5Mbps maximum

  • Audio bitrate: 128kbps

  • Duration: 60 seconds maximum, 3 seconds minimum

  • File size: 100MB maximum

LinkedIn

In LinkedIn videos will be auto-played natively in the feed as shown on condition that the video meets all the requirements listed below:

  • Minimum video length: 3 seconds

  • Maximum video length: 10 minutes

  • Minimum file size: 75KB

  • Maximum file size: 5 GB

  • Orientation: Horizontal or vertical. Note: Vertical videos are cropped into a square in the feed.

  • Aspect ratio: 1:2.4 or 2.4:1

  • Resolution range: 256×144 to 4096×2304

  • Frame rates: 10 – 60 frames per second

  • Bit rates: 192 kbps – 30 Mbps

  • File formats: ASF, AVI, FLV, MPEG-1, MPEG-4, MKV, QuickTime, WebM, H264/AVC, MP4, VP8, VP9, WMV2, and WMV3.

  • Formats that are not supported include ProRes, MPEG-2, Raw Video, VP6, WMV1as.

If the video doesn't meet the requirements, still it will be published, but to view it, it will open up in a separate tab.

If you have any additional questions, please reach out to us at [email protected].

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