The report data is divided into two sections: audience and content. To see the content report switch to the appropriate section.

We provide content reporting for Instagram Business Pages. The maximum look-back period is 1 year, though 2 months maximum since the page connection.

Before diving into the numbers, choose the period of time that you need the data for - custom, last 7 days, last 30 days, last 3 months. Regardless of what time period you select, the data will be compared to the data of the same previous period.

Numbers compared are evaluated in percents. In the upper part, the numbers are divided into several sections:

  • Content Published - the number of posts published for the reported period.
  • Posts Engagement - the total likes, comments, and saves on your post generated during the reporting period. This includes organic activity only.
  • Posts Impressions - number of impressions generated by published content during the reporting period. Including both paid and organic activity.

Scroll down to see the detailed overview of the presented data.

Content Published

  1. Total posts - the number of posts published in your Instagram account during the reporting period.
  2. Photos - the number of photos published in your Instagram account during the reporting period.
  3. Videos - the number of videos published in your Instagram account during the reporting period.
  4. Total posts since IG account creation date - the number of posts published since Instagram account creation date.
  5. Total change - the variation of numbers of published posts compared to the previously selected period. It includes both paid and organic publishing.

Top Content

  1. Total engagement - the total number of engagements the post received since it was published.
  2. Post impressions - the total number of impressions the post received since it was published.
  3. Content reach - the total number of unique users that saw published content.
  4. Likes - the total number of likes the post received since it was published.
  5. Comments - the total number of comments the post received since it was published.
  6. Saves - the total number of times IG users saved your published post since it was published.
  7. Engagement per impression rate - the ratio between engagement and impression of the post since its creation.

Best Time and Day to Publish

The best day and time to publish is calculated, based on retrospective, data based on the engagement of each published post. In order to determine the best day and time to publish, we identify the published posts that generated the most engagement.

The posts with the least engagement are highlighted in light blue. The dark blue highlights the best time to publish, based on your account’s publishing history.

To learn about audience metrics, head over to this guide.

If you have any additional questions, don't hesitate to reach out to us at [email protected].

Did this answer your question?