One of the key channels for offline business is Google Business Profile. It helps connect and build loyalty with customers that use your services offline. The value of a properly managed and maintained Google Business Profile page cannot be underestimated; besides, it's free of charge.
Why is it essential to maintain and manage Google Business Profile pages?
Having Google Business Profile managed adequately:
It is cost-effective in terms of changes to work hours, “pick-up” locations, and service availability or accessibility. Updating this information quickly saves lots of time, energy, and money, providing excellent customer service to your clients.
Higher rankings on Google make your business stand out in Google Search as it is one of the features that positively influence the Google Search algorithm.
To connect your Google Business Profile to PromoRepublic, follow this guide.
To become more efficient in managing incoming communication from different channels, PromoRepublic has launched Google Business Profile to Inbox. This functionality enables you to answer Google Business Profile Questions. You can also process reviews in the Reputation Manager section.
How does it work?
Whenever you receive a new review or a question on your Google Business Profile location, you will see it in the PromoRepublic interface. Select the type of communication: questions.
On the left side, there is a list of questions. Clicking on any, it will open up on the right-hand side. You can post an answer that will simultaneously appear in the PromoRepublic interface, Google Maps, and Google Business Profile.
Also, you can manage the incoming communication by marking it as reviewed (via the checkmark in the conversation list). It can be marked reviewed once you answer in the PromoRepublic interface or once you mark it manually.
The answer can only be posted once. Let’s say, for example, you posted a reply to a quesrtion, and then you decide to post one more answer. In this case, the previous answer will be erased, and a new one will be posted instead. Please, note the time and date will also be updated.
We hope it was helpful!
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