One of the key channels for offline business is Google Business Profile. It helps connect and build loyalty with customers that use your services offline. The value of a properly managed and maintained Google Business Profile page cannot be underestimated; besides, it's free of charge.

Why is it essential to maintain and manage Google Business Profile pages?

Having Google Business Profile managed adequately:

  • It is cost-effective in terms of changes to work hours, “pick-up” locations, and service availability or accessibility. Updating this information is quick and saves lots of time, energy, and money, providing excellent customer service to your clients.

  • Higher rankings on GBP make your business stand out in Google Search as it is one of the features that positively influence the Google Search algorithm.

To connect your GBP pages to PromoRepublic, follow this guide.

To become more efficient in managing incoming communication from different channels, PromoRepublic has launched Google Business Profile to Inbox. This functionality enables you to answer Google Business Profile Questions and Reviews.

Questions

Whenever you receive a new review or question to your Google Business Profile location, you will see it in the PromoRepublic interface. Select the type of communication: questions, all reviews, 5-star, 4-star, 3-star, 2 star, and 1-star reviews.

On the left, upon clicking on any conversation, it opens up on the right-hand side. You can post an answer that will simultaneously appear in the PromoRepublic interface, Google Maps, and Google Business Profile.

Also, you can manage the incoming communication by marking it as reviewed or not (via the checkmark in the conversation list). It can be marked reviewed once you answer in the PromoRepublic interface or once you mark it manually.

The answer to both review and question can only be posted once. Let’s say, for example, you posted a reply to the review, and then you decide to post one more answer. In this case, the previous answer will be erased, and a new one will be posted instead. Please, note the time and date will also be updated.

Reviews

To manage customer requests and compliance efficiently, you may want to answer negative reviews first. Answering complaints in the first two hours increases the probability to two-thirds that unsatisfied customers will delete the review.

To be on top of it, you may want to apply the PromoRepublic filter.

The Google Business Profile filter within PromoRepublic is designed to enable you to instantly see reviews and questions of any rating based on your request.

On the other hand, the sorter helps to sort communication by freshness and on the reviewed or unreviewed basis.

Once you have applied the filter, it is recommended to use the sorting functions such as:

  • Default - the filtered conversation will appear in chronological order from newest to oldest.

  • Reviewed first - the conversations will appear in chronological order, but reviewed dialogues will be first, and the unreviewed will follow.

  • Unreviewed first - the conversations that were not answered or manually reviewed will appear first, from newest to oldest. The reviewed conversations will follow.

If you have any further questions, please contact us at [email protected].

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