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Create First Segment in Analytics
Kate avatar
Written by Kate
Updated over a week ago


  • In our Social Performance Analytics, we introduce aggregated reporting, which helps you understand your brand's social media performance.

  • The revamped interface ensures seamless data segmentation. Analytics 2.0 facilitates a smoother path to pinpointing and visualizing the necessary data swiftly.

  • Consider a scenario where you aim to isolate franchise data for a specific region for social, GBP, and reputation. Gone are the days of hopping between multiple tabs and dropdowns.

  • Also, you can create segments based on regions, area managers, or other categories of your choice. 

Creating a Segment

A segment (aka Custom View) refers to a subset of your locations/pages delineated by specific criteria or filters you establish. We advocate for crafting a segment for each principal group of locations you intend to monitor analytically.

  • Set the Criteria

    • To create a segment, click 'Add Filter' in the top left corner.

    • Choose the necessary filter from the dropdown menu.

    • For instance, if you're keen on isolating USA locations, set the filter to 'Country'. Or tap 'Location' and select the necessary one/ones.

  • Save and Name:

    • To access this segment later, you can save it by clicking on 'Save segment.'

    • Christen it with a descriptive name. For example, if you'd like to see only USA locations, feel free to name it accordingly. If a specific location represents either your client or franchisee, then the location name would be appropriate.

Accessing a Segment

Your freshly-minted segment will then populate within the Segment filter options.

  • To find the necessary segment, click on 'Add Filter'.

  • Tap 'Segment'

  • Select the necessary one

  • If you need to edit or delete it, you can do so by clicking on the Edit button.

Viewing Analytics Per Page

What if you want to see the numbers for a specific page or group of pages? No worries, you can easily do it!

  • To see the numbers for a specific page, click 'Add Filter' in the top left corner.

  • In the dropdown menu, click 'Page'.

  • Select the necessary page in the pop-up window. It will instantly narrow down the information to one specific page.

You can learn more about advanced segmentation and other ways to use this feature here.

If you have any further questions, please contact us at
[email protected].

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