Introduction

We have implemented an updated Meta API to make the System User connection much easier than it used to be. PromoRepublic now supports two types of Facebook and Instagram connection:

Page Admin (default type) – Allows you to link business pages using your personal Facebook profile.
Business System User (recommended for white-label owners) – Authorizes access through a dedicated system user in your company's Meta Business Manager (aka Business Portfolio).

👉 Using System User is highly recommended for multiple business owners with a large number of business pages. Keep reading to learn why.

Benefits

Using Facebook Business System User for posting via our platform has several advantages.

1. Consistency & Reliability

Unlike personal users who may leave the company, change Facebook password, or their access level may be downgraded, a System User remains active as long as needed, ensuring connection stability.
It helps maintain stable posting without disruptions from employee turnover, password changes, or any other possible troubles with a personal profile. No matter what happens, your scheduled posts will be posted as expected.
Also, the posting will not be interrupted due to the expired token, and there will be no need to reconnect your Facebook and Instagram pages.

2. Secure & Controlled API Access

Business System User is a special type of user account designed for automated interactions, ensuring secure and restricted access to your Facebook Business Manager.
Unlike regular users, BSUs don’t require personal Facebook accounts, reducing security risks.

Mandatory Requirements

If you are a white-label owner and you want to connect a large number of Facebook and Instagram pages through a System User, ensure that you meet the following mandatory requirements:

As was already mentioned, a personal profile is not required, but it is essential to have one.
Ensure that you are invited to the necessary Meta Business Manager.
You must have full control there.
Make sure that the necessary business pages are added there.

Boosting Requirements for System User

Before creating ads in our platform using a System User, the following requirements must be met:

People with Full Control of business portfolio permission who create and manage the System User must review and certify compliance with Facebook’s Discriminatory Practices Policy on behalf of their business.
System User will not be able to create ads until this compliance is certified.
The compliance agreement must be accepted if it has not already been accepted.

You can certify compliance in the following ways:

On Facebook's certification page.
When prompted in Ads Manager, Meta Business Suite, Facebook, and other platforms.

To certify compliance:

Read and review the information about Facebook’s Discriminatory Practices Policy.
After reviewing the policies, click the I accept button to agree to comply with them and other applicable laws.
Once it's finished, compliance will be certified for yourself or for your System User.

Integration Visibility

Once connected, your System User integration details will be visible in the Business Manager settings under the Integrations section in Connected Apps.

👉 Important:

Each business portfolio can have only one System User associated with it.

No Pages to Connect

Let's imagine a scenario in which you set up the Business System User in the past, selected all pages, connected them, and it's been working successfully for you ever since.

Later, you created a new Facebook or Instagram* business page, or you got a new franchisee or a client, and now you want to connect this page too, but it is not listed in the drop-down menu in the platform's interface. What should you do?

Add the new asset to the appropriate business portfolio.
Ensure you have a full control role there.
Navigate to your Promorepublic account, open Settings, and scroll down the page.
At the bottom, click on Disconnect Facebook.
And retry connecting the page using a new System User connection by following the guide below.
*For Instagram page connection, an additional step is required.

How to connect a Business System User?

Before you proceed with the System User connection, ensure that your personal profile is disconnected.

Open the Page Connect modal.
Click Connect Facebook Business or Instagram Business.
If you are a white-label owner, you will see two options to choose between: Page Admin or Business System User.
Select Business System User.
Clicking the Connect button will bring up a permission window.
- Check what Facebook profile is authorized at the top right.
- To switch to a different profile (if needed), tap your avatar icon and 'Add another account'.
Select your business portfolio from the listed ones and click Continue at the bottom. 👉 Remember that if you don't have full control of the portfolio, it will not be clickable.
Choose the necessary pages and click Continue at the bottom. 👉 Note that if you don't see some particular pages listed here, ensure that they are added to the business portfolio you selected in the previous step.
- Also, a page may be listed, although not clickable.
  - 'This asset is not owned by any business' means that you are an admin on this page directly through your personal profile, but it is not added to any business portfolio.
Choose the necessary ad account(s) and click Continue at the bottom. This step is essential for boosting posts.
- If you don't have an ad account, you can create one.
  
  👉 Remember that if you don't create or select any ad account in this step, you won't be able to boost posts through this System User.
Choose Instagram accounts and click Continue at the bottom. 👉 If the necessary ones are not listed, check if they are linked to specific Facebook business pages.
In the next two steps, review what SocialPost is requesting to access, click Save at the bottom and confirm.

If you have any further questions, please contact us at
[email protected].