Advantages of Instagram Business
Advantages of Instagram Business
Instagram has divided account types into Personal, Creator, and Business. Converting a page to a business type enables the following advantages in PromoRepublic:
✅ Automatic posting - posts will be published automatically, similarly to how it works with the rest of the social networks that we support.*
✅ Analytics will be available. We provide audience and content reporting for Instagram business pages.
✅ You can create multi-image posts (carousels).
✅ Stories auto-posting - there is no need to do it manually as for Instagram Personal.
✅ You can utilise the first comment option.
* Instagram Business publishing is limited to 50 API-published posts within a 24-hour moving period across all media types (including Reels, Stories and Feed posts). Learn more about other API restrictions here.
How to identify the account type you currently have
How to identify the account type you currently have
Open the Instagram app on your phone.
Click on your avatar picture at the bottom right to access your account (you'll see only your posts, not the feed of who you're following).
Click on the triple bar symbol in the top right-hand corner. In the listed menu, select 'Settings and Privacy'.
Tap 'Business tools and controls'.
Find 'Switch account type'.
If it is currently a business type, you'll see two options at the bottom: 'Switch to personal account' and 'Switch to creator account'. This way, you can be sure that it is a business type.
If you see anything different, it means that your account is now either creator or personal. For additional help, watch the short video below on how to identify the type of account you have.
How to convert a personal account into business
How to convert a personal account into business
Open the Instagram app on your phone.
Click on your avatar picture at the bottom right to access your account (you'll see only your posts, not the feed of who you're following).
Click on the triple bar symbol in the top right-hand corner. In the listed menu, select 'Account type and tools'.
On the next step, click 'Switch to professional account'.
Click 'Continue' several times and select the category that best describes your business.
Decide whether your account will be Creator or Business.
If you choose Creator, you will be able to connect the page to our platform, but Stories won't be published automatically, and for that reason, we suggest choosing a Business type.
Decide whether you want to sign up for promotional emails from Instagram and whether you want to publicly display your contact information.
The final step is also very important. You will be asked to link your Instagram account to a specific Facebook business page. You can either skip this step for now or proceed.
If you decide not to proceed now, you will need to do it later, and your Instagram account will be changed to a business account. For additional help, watch the short video below on how to convert your personal Instagram page into a business type.
Once converted, it is essential to reconnect the page accordingly. If you leave it connected as personal, the system will not consider this page business because of the connection type. This is why the posts might not be posted automatically, so go ahead and connect it as Business (pictured below).
Once done, you will see your page connected via both types: as personal and as business (see an example below). How do you identify which is personal and which is business? Simple! The icon of the personal type of connection is dark red.
🟡🟡🟡 IMPORTANT:
To avoid any confusion, we strongly suggest disconnecting the page as personal and leaving it as business. This way, you'll be sure that posts are going to be published automatically.
☝️ But before you do it, please check if there are any scheduled (not yet published) posts. If that is the case, you need to save and reschedule them for the business type of connection. Unfortunately, the posts won't be transferred to the newly connected page automatically, and you'll need to reschedule them.
Content requirements for Instagram Business posting
Content requirements for Instagram Business posting
Below are the technical requirements for images, videos, and post captions that you want to publish through a third-party service as PromoRepublic. Please mind them. Otherwise, posts that don't meet these technical specifics won't be published and will be marked red in the Calendar.
Caption: Maximum 2200 characters, 30 #hashtags, and 20 @tags (mentions).
Photo:
Maximum file size: 8MB
Aspect ratio: Must be within a 4:5 to 1.91:1 range
Minimum width: 320 (will be scaled up to the minimum if necessary)
Maximum width: 1440 (will be scaled down to the maximum if necessary)
Height: Varies, depending on width and aspect ratio
Formats: JPEG
Video:
File type | MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file |
Max file size | 100MB |
Video length | 60 seconds maximum, 3 seconds minimum |
Aspect ratio | Between 4 / 5 and 16 / 9 Maximum columns (horizontal pixels) is 1920 |
Frame rate | 23-60 FPS |
Bit rate | VBR, 5Mbps maximum |
Audio codec | AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo) |
Video codec | HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling. |