What can you see in Statistics?
In the Statistics section, you can monitor your posts' engagement and other key metrics.
Statistics are available for Instagram business, Facebook business, LinkedIn personal and LinkedIn business, TikTok business and Pinterest business.
The data is updated once a day, so if you don't see the numbers yet, it means that the information hasn't been parsed yet, and you'll see it the next day.
You can see when the data was last updated at the top left, as pictured below.
You'll get unique statistics for each of your pages. At the top, you can choose a certain period of time for which you want the data, either the last 7 days, the last 30 days, or the last 3 months, as shown.
You can filter the numbers to see the posts' effectiveness by:
Most likes, most comments
Least likes, least comments
Organic and paid metrics, such as impressions, reach, clicks, link clicks, money spent, and cost per click, are presented separately.
To publish an efficient post again, click on the Repost button to the right. You'll be redirected to the post editor, where you can make edits, select or exclude pages, and more.
If you're looking for advanced reports, we have them! We encourage you to read about our advanced reporting in this guide.
Understanding Metrics For Boosted Posts
You can see the results of boosted posts in Statistics. This can help you understand whether you are gaining ROI from the promotions you have made.
🔴 IMPORTANT: The data is available for posts that were boosted through PromoRepublic in the last 30 days.
Metric Name | How It's Calculated |
STATISTIC METRICS |
|
Impressions | The number of times the content from your Facebook page was exposed to Facebook users during the reported period. This includes paid and organic impressions. |
Impressions - Organic | The number of times the content was exposed to Facebook users associated with your non-paid activities for the reported period. |
Impressions - Advertising | The number of times that your ad was on-screen. |
Reach | The number of unique users exposed to your Facebook page content. This includes organic and paid activity interactions. |
Reach - Organic | The number of times people reacted to your posts for the reported period. |
Reach - Advertising | The number of unique users who saw your ad at least once. Reach is different from impressions, which may include multiple views of your adverts by the same people. This metric is estimated. |
Reactions | The number of times people reacted to your post for the reported period. This includes organic and paid activities. |
Comments | The number of times people commented for the reported period, including both first and second-level comments. |
Shares | The number of times users shared your post for the reported period. Internal shares are included using the share action, and external ones are shared by copying the post-share link. |
Video Views | The number of views of videos on your Page or post that are attributed to your ad. Video views are counted when people click on the video to watch it for longer than 3 seconds. |
Clicks | The number of clicks on your post. |
Clicks - Advertising | The number of clicks on your ad (all click types included). |
Link Clicks | The number of clicks on links within the feed/organically that led to destinations or experiences, on or off Facebook. |
Link Clicks - Advertising | The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook. |
Spend | The estimated total amount of money you've spent on your campaign, ad set, or ad during its run. |
Cost per Click (CPC) | The average cost for each click (all click types included). |
If you have any further questions, please contact us at
[email protected].