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Google Business Profile Performance

Reporting for Google Business Profile

Kate avatar
Written by Kate
Updated over a week ago

🔸 How can this help? 🔸

Google Business Profile performance dashboard and reporting allow you to gather important information about how people search for and access your business on Google. For example, if you’re trying to drive traffic to your online store, you’ll want to see most of your results in Search. But if you’re looking to increase foot traffic, you’ll probably want to optimize for Maps.

This data can provide insights into customer behaviour and help you improve your online visibility, regardless of whether you are a small business, a large multi-location brand, or a specific type of business such as a coffee shop or dry cleaner.

Google Business Profile Reporting helps you gain information about how consumers opt to find you on Google search and maps, the number of views your business listing has received, the number of calls or messages received, requesting directions, etc.

🔸 How does it work? 🔸

Enterprise customers can access aggregated insights for Google Business Profiles in Dashboard > GBP Performance.

Like on other dashboards in the PromoRepublic platform, you can use Custom views and select the date range to find the information you need. If this section is not available for you, please contact your Customer Success Manager.

🔸 What can you see in this report? 🔸

Views

One of the most essential pieces of information to track is how customers search for your business. The feature provides data on four direct and discovery searches.

  • Total view - Total number of views on four search engines: Google Mobile Organic, Google Organic, Google Mobile Maps, Google Maps

  • Views on Search - The number of times your potential customers viewed the resource on Google Mobile Organic and Google Organic. Updates may take 5 days to show up.

  • Views on Maps - The number of times your potential customers viewed the resource on Google Mobile Maps and Google Maps.

Metric Name

Definition

How It's Calculated

VIEWS

Views represent the platforms and devices that people use to discover your Google Business Profiles.

For all selected locations with Google Business Profiles (GBPs) during the chosen timeframe. Data is collected from each location and presented as a combined total. Updates can take up to 5 days to appear.

search mobile

A number of times the profile was viewed on Google Search from a mobile device.

For all selected locations with GBPs during the chosen timeframe. Data is collected and presented as a combined total. Updates can take up to 5 days to appear.

search

A number of times the profile was viewed on Google Search from a desktop device.

For all selected locations with GBPs during the chosen timeframe. Data is collected and presented as a combined total. Updates can take up to 5 days to appear.

maps mobile

A number of times the profile was viewed on Google Maps from a mobile device.

For all selected locations with GBPs during the chosen timeframe. Data is collected and presented as a combined total. Updates can take up to 5 days to appear.

maps

A number of times the profile was viewed on Google Maps from a desktop device.

For all selected locations with GBPs during the chosen timeframe. Data is collected and presented as a combined total. Updates can take up to 5 days to appear.

Interactions

Interactions give you insight into the actions customers took after finding your business on Google. These metrics offer data on the customer's actual interactions with your business, and the data is presented in different charts based on the type of action taken. The customer action metrics include:

  • Website clicks - Number of clicks on the website link on your Profile;

  • Directions - Number of unique customers who request directions to your business. This metric is particularly significant for a local business, as the direction requests are classified based on zip code, city, or state;

  • Calls - Number of clicks on the call button on your Business Profile.

  • Messages - Number of times customers send messages on your Business Profile and connect with you. Data is refreshed with a 3-day delay (this is from the Google side).

  • Bookings - Number of clicks on request a booking.

  • Food orders - Number of clicks for making food orders.

  • Breakdown table with all actions - The exact number of clicks for each action in comparison to the previous period

Metric Name

Definition

How It's Calculated

INTERACTIONS

Interactions refer to actions originating from your Google Business Profile.

For all selected locations with GBPs during the chosen timeframe. Data is collected and presented as a combined total.

Website clicks

A number of clicks on the website link on your Business Profile.

For all selected locations with GBPs during the chosen timeframe. Data is collected and presented as a combined total.

Directions

A number of unique customers who requested directions to your business.

For all selected locations with GBPs during the chosen timeframe. Data is collected and presented as a combined total.

Direction requests are tallied uniquely, accounting for multi-tapping, request cancellation, and spam.

Calls

A number of clicks on the call button on your Business Profile.

For all selected locations with GBPs during the chosen timeframe. Data is collected and presented as a combined total. Provide your phone number on GBP itself to start tracking this metric.

Messages

A number of unique conversations through messages.

For all selected locations with GBPs during the chosen timeframe. Data is collected and presented as a combined total.

Bookings

A number of clicks on your booking link via Google Business Profile.

For all selected locations with GBPs during the chosen timeframe. Data is collected and presented as a combined total.

Food orders

Food orders are placed for pickup or delivery directly from your Google Business Profile.

For all selected locations with GBPs during the chosen timeframe. Data is collected and presented as a combined total. Orders must be with an Order with Google Provider.

Note:

  • The metrics are updated daily in our platform.

  • You can segment the pages, profiles, and locations in any way possible. After the segmentation is completed, you’ll see data for the selected segment.

Important notes:

  • Views and Interactions are also displayed in the reporting, but only for one selected Google Business profile.

  • PromoRepublic shows Searches breakdown data collected and calculated every month. If multiple months are selected, the data will be combined for analysis.

  • Queries & Photo Views will be deleted with this update. Google Business Profile no more sends the data through API.

  • The breakdowns for each widget are getting info in a new format starting in September 2022. You will get only the Views on search and Views on maps before this time. The same situation is for the other widgets.

  • Searches breakdowns (if you have any data from Google) also start to show from September 2022.

  • Searches are updated monthly. Other metrics are collected daily, but a refresh of the data may take 5 days to show up.

  • By default, PromoRepublic shows data for the last 7 days, but you can set a date range and get insights on how people interact with your business on Google for a 6-month date range.

  • You can export the report in PDF.

We hope it was helpful!

If you have any further questions, please contact us at
[email protected].

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