With the updated PromoRepublic's Reporting feature, you can measure the performance of your social media activity across multiple social networks, and it will be a lot easier to present digestible reports about your or your clients' social media performance based on essential metrics. You will be able to monitor which of them have increased or decreased in a given period.
Visualization of social media metrics helps you evaluate the efficiency of your social media strategy and also shows if social media marketing has an impact on your or your client's business in general.
Reporting is available for Facebook, Instagram, LinkedIn, and Pinterest.
How does it work?
Depending on the social platform, the metrics provided in the report differ. The report information is displayed per page, but not for all the connected pages. Choose the page, which data you need, and, momentarily, you will see the numbers.
The report data is divided in two sections: audience and content. You can see these tabs on the top left.
Before diving into the numbers, choose the period that you need the data for - custom, last 7 days, last 30 days, last 3 months. Regardless of what period you select, the data will be compared to the data of the same previous period.
Numbers compared are evaluated in per cent. In the upper part, the numbers are divided into several sections. Scroll down to see the detailed overview of the presented data.
What metrics do we cover?
We provide different parameters for different social platforms.
For Facebook business pages:
Audience Insights - new organic fans, new paid fans, lost fans, net new fans
Engagement - total engagement, reactions, comments, clicks
Impressions - total, organic, paid, total users reached
Demographics - by age, gender, top countries, top cities
For Facebook groups:
Total Fans
For LinkedIn company pages:
Audience Insights - organic, paid, lost, net new followers
Engagement - total engagement, reactions (likes), comments, clicks, shares
Impressions - total impressions, total users reached
Demographics - by age, gender, top countries, top cities
For LinkedIn personal profiles:
Engagement - total engagement, likes, comments, shares
For Instagram business accounts:
Audience Insights - new, lost, net new, total followers
Engagement - total engagement, likes, comments, save
Impressions - total impressions, total users reached
Demographics - by top countries, by seniority
For Pinterest business boards:
Audience Insights - net new followers, total followers
Engagement - total engagement, saves, clicks, close-ups, comments
Impressions - total impressions
For Pinterest personal boards:
Audience Insights - net new followers, total followers
Engagement - total engagement, saves, comments
To learn more about each metric for a specific social platform, we encourage you to read these detailed guides: Facebook, LinkedIn, Pinterest, and Instagram. Or point the cursor to see the tooltip as shown below.
Export and download
To export a report, click on the appropriate button in the top right corner.
To download it hit on the Download button, and the file will be uploaded to your computer in pdf format instantly.
If you have any additional questions, don't hesitate to contact us at [email protected].