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Content Performance Analytics
Content Performance Analytics

Identify which types of content perform best

Kate avatar
Written by Kate
Updated over a week ago

The Social Performance Dashboard report is divided into two sections:

  • Performance Overview

  • Content Performance

For your convenience, we have split the information into two separate articles. In the current one, we'll guide you through the second part. The first one can be found here.

Content Performance

As a marketer leader of a multi-location business, it is essential to keep track of content usage and its performance and adjust your social media marketing strategy accordingly.

Monitoring the right metrics helps marketing teams spot underperforming content and promptly pinpoint the best samples. Our Content Performance Analytics consolidates all the content-related data in clear and concise dashboards to help you find the perfect โ€œrecipeโ€ for your content marketing success. It aggregates high-level data at different stages of the content life cycle within the PromoRepublic platform.

The dashboard displays how your partners are interacting with different types of content suggested by Headquarters. Users of HQ accounts can also compare changes to a similar previous reporting period. Here are key metrics you can track with Content Performance Analytics:

  • Total content published on social media

  • Content published using the platform

  • New assets added

  • Assets used

  • Most used assets for sharing

  • Publishing behaviour

  • Unique Posts Created

  • Top shared assets

  • Top performing content

The full list can be found at the bottom of this article.

๐Ÿ”ธ How does it work? ๐Ÿ”ธ

To get there, click on Dashboard on the top right, pick Social Performance in the drop-down and switch to Content Performace.

At the top of the report, you will see key content metrics across all locations:

  • Total content published on social media

  • Content published using the platform

Before diving into the numbers, select the time period that you'd like to get the report for at the top right. Note that the data presented in the report is compared with the past period of the same duration.ย For example, if you select a 7-day period, the numbers will be compared to the previous 7-day period.

You can export the report by clicking on the blue Export button if needed. A pdf file will be prepared for instant download.

๐Ÿ”ธ What can you see in this report? ๐Ÿ”ธ


New Assets Added - The total number of assets and the distribution of the asset type uploaded to the content hub by Headquarters for the selected period.

Assets Used - The distribution of all existing assets and asset types used by end-users during the selected period.

Content Label Performance

Users of HQ accounts can assign custom labels to content uploaded to the platform. Labelling makes managing and tracking content performance easier and more accurate. For example, you can label promo-related content or limited collaboration and always have a performance widget at hand.

This widget highlights the five most-used labels related to the content published by local teams. Itโ€™s based on the labels HQ users assign for the suggested posts and is available in the Content Performance Dashboard tab.

Together, Content Performance Analytics and Labels allow you to see which types of content (product categories, campaigns, etc.) are performing best. These data will then help you understand what works for your audience across different channels and locations and, as a result, optimize your spending.

Most Used Assets for Sharing

This sub-section name is pretty self-explanatory. These are the most popular assets used by the end-user to share on social media.

Posts Proposed for Approval

The funnel for posts proposed for approval is as follows:
1. The total number of posts that Headquarters suggested for publishing for the selected period.
โ€‹2. The number of pages where the post appeared in the calendar as suggested.
โ€‹3. The unique number of times the user in the locations saw the suggested post in their calendar.
โ€‹4. The number of posts that users approved for publishing on their social media accounts.

Publishing Behavior

Here, you can view different types of posts made across selected social platforms for the selected period. You can filter the data by sources by clicking in the corner.

Total published posts - Total number of posts published across all connected pages and accounts for the selected period.

Published text - Total number of text-only posts made across all connected social pages and accounts for the selected period.
โ€‹Published photos - total number of images published across all connected social pages and account for the selected period.
โ€‹Published links - total number of links published across all connected social pages and accounts for the selected period.
โ€‹Published video - total number of videos published across all connected pages and accounts for the selected period.
โ€‹Total change - the variation of the total number of posts published during a selected period compared to the previously selected reporting period.

Top Performing Content

In this section, you can see the actual content performance. It is divided into two parts: proposed and individual posts.

Proposed Posts - an aggregated performance of proposed posts across all social pages and accounts that were approved for publishing.

Individual Posts - the best performing individual post is based on engagement per impression ratio or total engagement of the post. Each social media will have a maximum of 20 best-performing posts for the selected period. Posts published on Twitter, LinkedIn, and Pinterest will be calculated based on the highest engagement only. Posts published on Facebook and Instagram will be calculated based on their engagement per impression ratio.

๐Ÿ”ธ Understanding the report metrics ๐Ÿ”ธ

Metric Name


How It's Calculated




Total Content Published

Total posts across all connected social accounts during the selected timeframe.

For all selected locations with social accounts during the chosen timeframes, including direct and marketing platform posts.

Published Using Platform

Posts using the marketing platform only.

Data specific to posts made through the marketing platform across all selected locations with social accounts during the chosen timeframe.


New Assets Added

Assets added to Asset Manager by Headquarters.

For the selected timeframe, broken down by asset type.

Assets Used

Distribution of asset types used.

Data aggregated from all user actions during the chosen timeframe.

Most Used Assets for Sharing

Popular assets for social sharing, including content downloaded by users.

Aggregated data on asset usage frequency across all connected social media accounts during the chosen timeframe.


Types of posts across all connected social accounts.

For all selected locations with social accounts during the chosen timeframe. Includes previous period data for comparison.




Unique Posts Created

Distinct posts generated by Headquarters.

Aggregated data on unique post creation by Headquarters during the selected timeframe.

Total Posts Scheduled

Entries awaiting user approval.

Count of each unique post scheduled across all pages.

Scheduled Posts Viewed

Unique view count of scheduled posts in user calendars.

Aggregated user view data for the scheduled posts during the chosen timeframe.

Posts Successfully Approved and Published

Posts approved for social publishing.

Aggregated data on approved posts from all users during the chosen timeframe.




Top 10 Content Labels Used for Publishing

Frequently used content labels in Asset Manager.

The ten most-used labels across all locations during the chosen timeframe.

Available for users with Digital Asset Management.

Labeled Content Engagement

Engagement for posts with top 10 labels.

Total engagement for posts with the most famous content labels during the chosen timeframe.

Available for users with Digital Asset Management.




Top Performing Content

Effective posts, broken down by platform.

Metrics evaluating post success across platforms during the chosen timeframe.

Content Performance for Individual Posts

Top posts on each platform.

Up to 20 per platform for the selected period, with performance metrics based on engagement and engagement-per-impression ratios.

Content Performance for Proposed Posts

Performance of approved proposed posts.

Aggregated performance data for posts proposed by Headquarters and approved for publishing during the chosen timeframe.

If you have any further questions, please contact us at
โ€‹[email protected].

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