Content Performance Analytics introduces:

Ability to keep track of content usage and its performance, as well as how your partners interact with different types of content suggested by Headquarters.
Consolidated content-related reporting that helps you find the perfect “recipe” for your content marketing success.
High-level data at different stages of the content life cycle within the PromoRepublic platform.
Right metrics that help marketing teams spot underperforming content and promptly pinpoint the best samples.
Content label performance

The report is divided into two sections: Overview and Content. In the current article, we'll guide you through the Content section. Refer to this guide to learn about audience metrics.

How do you access the report?

To get there, click on Analytics at the top right, select Social Performance, and then the Content tab.

At the top, you will see key content metrics across all locations to which you're invited:

Total number of posts published
Number of posts published using the platform

Before you start:

Before diving into the numbers, select the time period for the report at the top right.
The data presented is compared to the data from the past period of the same duration.
For example, the number of days in a 7-day period will be compared to the previous 7-day period.

What can you see in the Content report?

Total content published
Content published using the platform
New assets added
Assets used
Most used assets for sharing
Publishing behaviour
Unique Posts Created
Top shared assets
Top performing content

Keep reading to find out how the metrics are calculated.

Content Label Performance

Users of HQ accounts can assign custom labels to content uploaded to the platform. Learn more
Labelling makes tracking content performance easier and more accurate. For example, you can label promo-related content or limited collaboration and always have a performance widget at hand.
This widget highlights the five most-used labels related to the content published by local teams. It’s based on the labels HQ users assign for the suggested posts and is available in the Content Performance Dashboard tab.
Content Label Performance allows you to see which types of content (product categories, campaigns, etc.) are performing best.
These data will then help you understand what works for your audience across different channels and locations and, as a result, optimize your spending.

Understanding the report metrics

*Metric Name*	*Definition*	*How It's Calculated*
CONTENT
Total Content Published	Total posts across all connected social accounts during the selected timeframe.	For all selected locations with social accounts during the chosen timeframes, including direct and marketing platform posts.
Published Using Platform	Posts using the marketing platform only.	Data specific to posts made through the marketing platform across all selected locations with social accounts during the chosen timeframe.

ASSETS
New Assets Added	Assets added to Asset Manager by Headquarters.	For the selected timeframe, broken down by asset type.
Assets Used	Distribution of asset types used.	Data aggregated from all user actions during the chosen timeframe.
Most Used Assets for Sharing	Popular assets for social sharing, including content downloaded by users.	Aggregated data on asset usage frequency across all connected social media accounts during the chosen timeframe.
PUBLISHING BEHAVIOUR
	Types of posts across all connected social accounts.	For all selected locations with social accounts during the chosen timeframe. Includes previous period data for comparison.

PROPOSED POSTS FOR APPROVAL
Unique Posts Created	Distinct posts generated by Headquarters.	Aggregated data on unique post creation by Headquarters during the selected timeframe.
Total Posts Scheduled	Entries awaiting user approval.	Count of each unique post scheduled across all pages.
Scheduled Posts Viewed	Unique view count of scheduled posts in user calendars.	Aggregated user view data for the scheduled posts during the chosen timeframe.
Posts Approved and Successfully Published	Posts approved for social publishing.	Aggregated data on approved posts from all users during the chosen timeframe.

CONTENT LABELS AND ENGAGEMENT
Top 10 Content Labels Used for Publishing	Frequently used content labels in Asset Manager.	The ten most-used labels across all locations during the chosen timeframe. Available for users with Digital Asset Management.
Labeled Content Engagement	Engagement for posts with top 10 labels.	Total engagement for posts with the most famous content labels during the chosen timeframe. Available for users with Digital Asset Management.

CONTENT PERFORMANCE
Top Performing Content	Effective posts, broken down by platform.	Metrics evaluating post success across platforms during the chosen timeframe.
Content Performance for Individual Posts	Top posts on each platform.	Up to 20 per platform for the selected period, with performance metrics based on engagement and engagement-per-impression ratios.
Content Performance for Proposed Posts	Performance of approved proposed posts.	Aggregated performance data for posts proposed by Headquarters and approved for publishing during the chosen timeframe.

If you have any further questions, please contact us at
[email protected].