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Content Performance Analytics
Content Performance Analytics

Identify which types of content perform best

Kate avatar
Written by Kate
Updated over 3 months ago

Content Performance Analytics introduces:

  • Ability to keep track of content usage and its performance, as well as how your partners interact with different types of content suggested by Headquarters.

  • Consolidated content-related reporting that helps you find the perfect “recipe” for your content marketing success.

  • High-level data at different stages of the content life cycle within the PromoRepublic platform.

  • Right metrics that help marketing teams spot underperforming content and promptly pinpoint the best samples.

  • Content label performance 

The report is divided into two sections: Overview and Content. In the current article, we'll guide you through the Content section. Refer to this guide to learn about audience metrics.

How do you access the report?

To see the report, click on Analytics at the top right, select Social Performance, and then the Content tab.

At the top, you will see key content metrics across all locations to which you're invited:

  • Total number of posts published

  • Number of posts published using the platform

☝️ Before you start:

  • Before diving into the numbers, select the time period for the report at the top right.

  • The data presented is compared to the data from the past period of the same duration. 

  • For example, the number of days in a 7-day period will be compared to the previous 7-day period.

☝️ For your convenience, you can export the content report as a CSV file. We encourage you to learn more about it here.

What can you see in the Content report?

  • Total content published

  • Content published using the platform

  • New assets added

  • Assets used

  • Most used assets for sharing

  • Publishing behaviour

  • Unique Posts Created

  • Top shared assets

  • Top performing content

Content Label Performance

  • Users of HQ accounts can assign custom labels to content uploaded to the platform. Learn more

  • Labelling makes tracking content performance easier and more accurate. For example, you can label promo-related content or limited collaboration and always have a performance widget at hand.

  • This widget highlights the five most-used labels related to the content published by local teams. It’s based on the labels HQ users assign for the suggested posts and is available in the Content Performance Dashboard tab.

  • Content Label Performance allows you to see which types of content (product categories, campaigns, etc.) are performing best.

  • These data will then help you understand what works for your audience across different channels and locations and, as a result, optimize your spending.

Keep reading to find out how the metrics are calculated.

Understanding the report metrics

Metric Name

Definition

How It's Calculated

CONTENT

Total Content Published

Total posts across all connected social accounts during the selected timeframe.

For all selected locations with social accounts during the chosen timeframes, including direct and marketing platform posts.

Published Using Platform

Posts using the marketing platform only.

Data specific to posts made through the marketing platform across all selected locations with social accounts during the chosen timeframe.

ASSETS

New Assets Added

Assets added to Asset Manager by Headquarters.

For the selected timeframe, broken down by asset type.

Assets Used

Distribution of asset types used.

Data aggregated from all user actions during the chosen timeframe.

Most Used Assets for Sharing

Popular assets for social sharing, including content downloaded by users.

Aggregated data on asset usage frequency across all connected social media accounts during the chosen timeframe.

PUBLISHING BEHAVIOUR

Types of posts across all connected social accounts.

For all selected locations with social accounts during the chosen timeframe. Includes previous period data for comparison.

PROPOSED POSTS FOR APPROVAL

Unique Posts Created

Distinct posts generated by Headquarters.

Aggregated data on unique post creation by Headquarters during the selected timeframe.

Total Posts Scheduled

Entries awaiting user approval.

Count of each unique post scheduled across all pages.

Scheduled Posts Viewed

Unique view count of scheduled posts in user calendars.

Aggregated user view data for the scheduled posts during the chosen timeframe.

Posts Approved and Successfully Published

Posts approved for social publishing.

Aggregated data on approved posts from all users during the chosen timeframe.

CONTENT LABELS AND ENGAGEMENT

Top 10 Content Labels Used for Publishing

Frequently used content labels in Asset Manager.

The ten most-used labels across all locations during the chosen timeframe.

Available for users with Digital Asset Management.

Labeled Content Engagement

Engagement for posts with top 10 labels.

Total engagement for posts with the most famous content labels during the chosen timeframe.

Available for users with Digital Asset Management.

CONTENT PERFORMANCE

Top Performing Content

Effective posts, broken down by platform.

Metrics evaluating post success across platforms during the chosen timeframe.

Content Performance for Individual Posts

Top posts on each platform.

Up to 20 per platform for the selected period, with performance metrics based on engagement and engagement-per-impression ratios.

Content Performance for Proposed Posts

Performance of approved proposed posts.

Aggregated performance data for posts proposed by Headquarters and approved for publishing during the chosen timeframe.

If you have any further questions, please contact us at
[email protected].

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