Local Ranking Reports

How to set up the Local Ranking report?

Kate avatar
Written by Kate
Updated over a week ago

πŸ”Έ Why is Local Ranking important? πŸ”Έ

Local ranking is the best way to understand which keywords are performing well in your area when searching for local businesses, products, and services near you. It helps local businesses and franchisees align their SEO efforts properly, giving local consumers more prominence at the intended moment.

Targeting the correct search terms is the cornerstone of an effective local SEO strategy. It is the only way to focus on the words that your target customers use to find your product or service in local searches. We encourage you to learn more about local SEO and local ranking here.

πŸ”Έ How can you set up a location for reporting? πŸ”Έ

First, you need to set up your locations with the necessary information to be able to see the desired result and track the ranking health.Β 

1. Open the settings of the location for which you want to collect the data and open the Local Ranking section.

2. Click on the Go to Settings button in the middle, and then Start Using Reports.

3. Proceed with filling data into the fields. It is essential that you do it correctly, but no worries, let’s break down each field step by step.

πŸ“ Address

Such fields as street name, number, city, etc., are mandatory because we need to know exactly which particular location we should collect data for. If you filled out the address tab correctly before the Local Ranking appeared, you are the lucky thing: click on the blue Fill out information from the Address Tab button a bit above, and information in the Address Fields will automatically appear.

πŸ“ Language

We should be aware of which language influences the search results in your region. Please select it from the list.

πŸ“ Site Type / Matching Logic, Tracked Site or Phone or Identifier

We need an identifier to match your exact location with the address you provided above. It helps to give you the most relevant result for you.

  • The Site URL of the website you want to track if selecting Exact Website URL. This is typically used if you want to track an exact URL, such as a Yelp listing, Facebook Page, etc.

  • Phone number of the business if selecting Phone Number

  • A unique identifier contained in the text of the SERP result if selecting Identifier

Please enter the value for one of these available tracking methods in this box, and also enter Maps Business Name - it is an exact business name as it appears in the Maps SERP results.

We use different identifiers for search engines to ensure optimal location matching and rank calculation. With this approach, all sites, including those like Google Place CID, are considered, ensuring more optimized and accurate results for your tracking needs.

πŸ“ Search Engines

It is available in four search engines: Google Organic, Google Maps, Google Mobile Organic, and Google Mobile Maps. PromoRepublic selects Google Organic and Google Maps search engines by default. You can change the selected search engines. Pay attention to if you select Google Maps, you should also select Google Organic. If you select Google Mobile Maps, you should also select Google Mobile Organic.

πŸ“ Keywords for Local Search.

The keywords that you want to track. You can enter up to 4 keywords here.

4. Finally, in order to start tracking the data, push the Save button and wait for about 40 minutes. Once the report is collected, you can find it in the location settings.

You can change the report settings to other keywords or search engines. To do so, click on Edit and all the fields will be editable again. Once you are done, we will allow you to select and recalculate your report now or change it in the future (scheduled date).

If you want to stop tracking keywords for the location, deactivate the blue toggle above, and we will not collect results for the location from now. You can switch it ON at any time that you want.

We collect the results every two weeks. So, if you got your first Local Ranking report on, for example, Nov 21, the next day when will get a new result is Dec 5. An exceptional case is if you change your settings and select the Recalculate option.

Once your first report is collected, we can show this information in the Local Visibility Dashboard. All your following local ranking reports will be automatically added there.

πŸ”Έ What can you see in the report? πŸ”Έ

Once you set up your locations, you can track their key reputation metrics.Β  For that, click on Analytics at the top and then click Local Ranking in the drop-down list.Β 

Rankings by Position

The stacked columns chart shows your position over time for significant search engines, aggregated by keywords. Each column is created by a data summary on a particular day and has information about all your keywords and their ranks in search engines.

Search engine dropdown has Google Organic (including local organic results), Google Maps, Google Mobile Organic (including local organic results), and Google Mobile Maps. You can select up to 4 search engines in the location settings or use default search engines (Google Organic and Google Maps).

Rank (1, 2-5, 6-10, 11-20, 20+) - your keyword's position in search engines. Section calculation with formula: how many times per month keywords were on the position.

Ranking by Engine

The average rank by all keywords for each search engine is available with the result, which compares to the previous report.

Pay attention to the Ranking by Engine summary you can see the last collected result, which is collected by the last column in the Rankings by Position widget. The dynamic result compares to the previous column in the Rankings by Position widget.

Keyword Ranking

This is about how keyword rank changes over time for each search engine. Visual dynamic of changes by each keyword split by search engines. The maximum number of keywords is four.

Ranking Table

In this section, you will find the general keywords' rank by the search engine. You can see the last collected result, which is collected by the previous column in the Rankings by Position widget. The dynamic result compares to the last column in the Rankings by Position widget.

In the Ranking by Engine summary metrics and Ranking Table summary metrics, we show you information from the last update (which is made every two weeks, as was mentioned.

If it was helpful, give it a πŸ˜ƒ reaction. In case you have any other questions, feel free to message us at [email protected]

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