Why is Local Ranking important?
Local ranking is the best way to understand which keywords are performing well in your area when searching for local businesses, products, and services near you. It helps local businesses and franchisees align their SEO efforts properly, giving local consumers more prominence at the intended moment.
☝️Targeting the correct search terms is the cornerstone of an effective local SEO strategy. It is the only way to focus on the words that your target customers use to find your product or service in local searches. We encourage you to learn more about local SEO and local ranking here.
How can you set up local ranking reports?
First, you need to set up your locations with the necessary information to see the desired result and track the ranking health. Navigate to this step-by-step guide to learn how to do it.
☝️ We collect the results every two weeks. So, if you got your first Local Ranking report, for example, on November 21, the next day when you will get new results is December 5. An exceptional case is if you change your settings and select the Recalculate option.
If you want to stop tracking keywords for the location, deactivate the blue toggle above, and we will not collect results for the location from now. You can switch it ON at any time that you want.
Where can you find the report?
To access the reports, navigate to the Local Visibility dashboard by clicking at the top left and then clicking Local Visibility on the left.
👉 Here, you will see two types of reports: aggregated ones with the numbers for all your locations where local ranking is set up and reports for specific locations.
What can you see in the aggregated report?
Total Ranked Keywords
Total number of keywords ranked for all selected locations with local ranking setup during the chosen timeframe.
Ranking by Location
Ranking by Location shows an aggregated location performance by region, where an average rating of the region is based on the location of the search engine position in the area for the selected period.
For all locations during the chosen timeframe with local ranking setup. Calculated based on search engine position for the region.
Leaderboard
The Leaderboard displays the local ranking for all your locations. Here, you can see the number of locations, keywords, and positions in each search engine and the average rating of these locations for the set period.
What can you see in the report for a specific location?
Rankings by Position
The stacked columns chart shows your position over time for significant search engines, aggregated by keywords. Each column is created by a data summary on a particular day and has information about all your keywords and their ranks in search engines.
Search engine dropdown has Google Organic (including local organic results), Google Maps, Google Mobile Organic (including local organic results), and Google Mobile Maps. You can select up to 4 search engines in the location settings or use default search engines (Google Organic and Google Maps).
Rank (1, 2-5, 6-10, 11-20, 20+) - your keyword's position in search engines. Section calculation with formula: how many times per month keywords were on the position.
Ranking by Engine
The average rank by all keywords for each search engine is available with the result, which compares to the previous report.
Pay attention to the Ranking by Engine summary you can see the last collected result, which is collected by the last column in the Rankings by Position widget. The dynamic result compares to the previous column in the Rankings by Position widget.
Keyword Ranking
This is about how keyword rank changes over time for each search engine. Visual dynamic of changes by each keyword split by search engines. The maximum number of keywords is four.
Ranking Table
In this section, you will find the general keywords' rank by the search engine. You can see the last collected result, which is collected by the previous column in the Rankings by Position widget. The dynamic result compares to the last column in the Rankings by Position widget.
In the Ranking by Engine summary metrics and Ranking Table summary metrics, we show you information from the last update (which is made every two weeks, as was mentioned.
If you have any further questions, please contact us at
[email protected].