Local SEO is all about making your brand visible to people who are looking for services or products in their local community. It’s all about ensuring that your business is accessible and visible to local consumers. Local ranking entails optimizing your business so that local customers can find you.

To become more visible in local search results, you should focus on a few key factors. This includes:

Here are the top 5 local SEO ranking factors to look after.

Google Business Profile is a relatively new addition to the ever-expanding collection of location-based tools built into Google’s search. The Google Business Profile API makes it easier for local firms to manage business location information, optimize and promote their online presence across the local region.
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As such, businesses that want to rank in local results start by sharing their physical location with nearby customers. Other information can also be shared, such as hours of operation, location, menus for restaurants, and so much more.

The Google Business Profile feature is available to all businesses that have registered with Google and can be configured to display information about your business across both Google Search and Google Maps. When done right, a Google Business Profile listing can help drive more traffic and lead to your business.

With PromoRepublic's reporting, you can capture valuable search & traffic insights in Google Business Profile. First, connect it as guided here.

Domain authority describes the relevance of a website in a specific subject area. It is a score developed by Moz that indicates how high a particular domain ranks in Google SEO local results. In other words, the higher your domain’s authority, the higher the rank of local SEO.

The arrival of increasingly sophisticated algorithms designed to detect unnatural, spammy, and unscrupulous business practices has made it more important than ever to ensure that your business is as transparent and professional as possible.

The best way to achieve this is by keeping your customers happy, offering high-quality products and services, and, most importantly, maintaining high customer service standards.

To become more efficient in managing incoming communication from different channels, PromoRepublic has launched Google Business Profile to Inbox and Review management. This functionality enables you to answer Google Business Profile Questions and Reviews.

The quality of service page content (and all the other content on your site) is yet another local SEO ranking factor that has come into focus over the past few years. By now, it’s no secret that Google is far more likely to trust and rely on information that comes from authoritative sources.

Ensure that your business’s online presence is optimized with your most important keywords. Be sure to provide the products and services listed on your service page. Make sure your content is relevant and original and that it reflects an authentic view of your business.

Mobile search is the future, and local SEO rankings should not be treated differently. Mobile devices accounted for 63% of organic search engine visits. It’s easy to see why you should focus more on being able to reach potential customers on mobile devices and effectively monetize that traffic.

Targeting the correct search terms is the cornerstone of an effective local SEO strategy. It is the only way to focus on the words your target customers use to find your product or service in local searches. With Local Ranking, you can:

👉 Location managers and Franchisees

Local Ranking helps understand the local rating in Google and gather data to make informed business improvements with the help of the Corporate or Local Agency.

👉 Digital Marketing Managers

Local Ranking helps understand the brand rating in Google and gather data to make informed business improvements.

PromoRepublic provides you with Local Ranking reports. Our detailed article explains how to create one, what metrics you can find there, and how to manage it.