Now with our reporting, you can capture valuable search & traffic insights in Google Business Profile. These insights help you gain in-depth data about where people find your business listing and provide input about customer action. Whether you are a small business or an enterprise multi-location brand, a coffee shop, or a dry cleaner chain, a Google Business Profile listing helps you be found online.
Google Business Profile Reporting helps you gain information about how consumers opted to find you on Google search and maps, the number of views your business listing has received, the number of calls or messages received, requesting direction, etc.
It gives you a behind-the-scenes look at how your customers interact with your Google Business Profile listings. For example, if you’re trying to drive traffic to your online store, you’ll want to see most of your results in Search. But if you’re looking to increase foot traffic, you’ll probably want to optimize for Maps. Utilizing Google Business Profile insights, you can extend your business's reach, improve visibility, and result in sales.
How to start seeing Google Business Profile Analytics?
First of all, you need to connect the profile to PromoRepublic as instructed here. To see the reporting, go to Analytics > Reporting.
Enterprise customers can access aggregate insights for Google Business Profiles in Dashboard > Local Search. Like on other Dashboards in the PromoRepublic platform, you can use the Custom views and select date range to find needed information. If this section is not available for you, please contact your Customer Success Manager.
What metrics will I find in the Reporting?
You’ll see Review and Google Business Profile metrics. Dashboards offer just Google Business Profile data; you can find review data in the Reputation Insights section. Review metrics:
Review quantity: the overall quantity of reviews and average ratings for the selected time range
Review velocity (Last review date) - the speed with which native Google reviews have been obtained, more than 90 days is an issue (and you’ll see the red mark in
Review response (Last response date) - the speed how promptly you reply to the reviews, remember the more reviews you respond to, the better
last review - 90 days
last response - 14 days
Google Business Profile Metrics
One of the primary data you should track on Google Business Profile is how customers search for your business. This feature offers you data on a direct search or a discovery search. Discovery & direct search results are impressions.
Total View - Total number of views on Search and Maps
Views on Search - The number of times your potential customers viewed the resource on Google Search
Views on Maps - The number of times your potential customers viewed the resource on Google Maps
Clicks provide the information on the сustomer actions after finding your business on Google. These metrics offer you data on the actual interactions of customers with your business & the graph is broken down into different charts based on the action type. Let’s roll out the customer action metrics:
Total Actions - Total number of website clicks, direction requests, and call;
Visit Website - Number of clicks on the website link on your Profile;
Request Direction - Number of unique customers who request directions to your business. This metric is particularly significant for a local business, as the direction requests are classified based on zip code, city, or state;
Call - Number of clicks on the call button on your Business Profile.
This section will show the queries people used to find your business.
Total Search - The total search provides the gross number of indirect, direct, and branded searches.
Direct Search - The number of times the resource was shown when searching for the location directly. Direct search commonly comes from individuals who are acquainted with your business or who have heard about your business. Direct searches that return a single result are calculated as direct impressions.
Indirect Search (also known as a discovery search) - The number of times the resource was shown as a result of a categorical search (for example, restaurant). Indirect search impressions refer to generic searches such as 'hotel near me' or 'clothing shop open now' or ‘cafe near me’ etc.
Branded Search - The number of times a resource was shown as a result of a search for the chain it belongs to or a brand it sells. For example, Starbucks and Adidas. This category will only appear if your listing has occurred at least once for a branded search.
Most businesses will see that discovery searches account for ⅔ of their total listing impressions. It reinforces that optimizing for non-branded keywords and maintaining a solid local SEO strategy helps bring in more customers to your business.
Note: The metrics display the number of individuals searching for your business by category or name. The searches are counted individually; hence when a user did a discovery search & followed it with a direct search, it is calculated as two searches, i.e., one search in each section. The Searches metrics are updated at the beginning of each month. Updates may take 5 days to show up.
Photo Views Insights tracks the number of photo views on your Google listing. This data is often more helpful for businesses like restaurants with photos of food or hotels with pictures of rooms and event spaces. Google calculated the impression of photos on the knowledge panel or clicked by your prospects. If the same user views multiple photos, it is recorded as multiple photo views.
Owner Photos Views - The number of views on media items uploaded by the merchant.
Customer Photos Views - The number of views on media items uploaded by customers.
By default, PromoRepublic shows data for the last 7 days, but you can set a date range and get insights on how people interact with your business on Google for a 6-month date range.
You can export the report in PDF.
If you have any further questions, please contact us at [email protected]