Local Visibility Analytics

Find out key local visibility metrics of your locations

Kate avatar
Written by Kate
Updated over a week ago

🔸 How can this help? 🔸

Local Visibility Dashboard is a dashboard for franchises and multi-location businesses that displays local ranking across all locations in the map and leaderboard views.

It will help you understand the ranking not just location by location but also overall health, see which areas your business dominates in local search results and where there’s room for improvement, or compare your search performance across locations.

In the dashboard, you can monitor multiple locations of your brand across different areas (average ranking). Also, see the geographical location of an average local ranking data variable. Colour progression is used to represent value in each region of the map. The map illustrates which states or countries within selected locations have the highest or the lowest ALR (average local ranking).

🔸 What can you see in this report? 🔸

Enterprise customers can access aggregated insights for Google Business Profiles in Dashboard > Local Visibility.

Ranking by Location

It shows an aggregated location performance by region, where an average rating of the region is based on the location of the search engine position in the area for the selected period.

Leaderboard

Here, you can see the number of locations, keywords, and positions in each search engine and the average rating of these locations for the set period. The Leaderboard displays the local ranking for all your locations.

The table has the following data and insights:

  • Total Ranked Locations Card - the total number of locations where Local Ranking is turned on.

  • Total Ranked Keywords Card - the total number of keywords set up in the Local Ranking settings.

  • Average Rating Card - the average Google Business Profile ratio for all locations displayed on the Leaderboard.

  • Total Reviews Card - the total number of all reviews for all locations is displayed on the Leaderboard.

  • Average Local Rank - the average rank for each of your locations. Calculated by: sum of search engines/number of search engines.

  • Location - the name and address of your location.

  • Average Rating - the average rating for your location from the Google Business Profile account. We will take information from the first connected account if your location has several Google Business Profile accounts.

  • Reviews Count - the total number of reviews for your location from the Google Business Profile account. We will take information from the first connected account if your location has several Google Business Profile accounts.

  • Search Engines (Google Organic, Google Maps, Google Mobile Organic, Google Mobile Maps) - the average rank for each of your search engines calculated by: the sum of ranks by the search engine for all set-up keywords/number of keywords. Also, it is calculated for the selected period.

  • View button - redirects you to your Local Ranking report for the selected location.

🔸 Custom View 🔸

By default, we present a general view in the dashboard. Here, you can see the aggregated data for all your locations. For your convenience, you can create custom views by segmenting and filtering your Google Business Profiles. In other words, a custom view is a personally created view of the Local Visibility report. You can choose a custom number of locations to track your local visibility.

Choose the pertinent filters atop your dashboard or reporting list to initiate a segment. For instance, if you’re keen on isolating USA locations, simply set the filter to 'Country is the United States.' Сlick 'Save segment' and christen your segment with a descriptive name, such as USA. Your freshly-minted segment will then populate within the Segment filter options.

🔸 How can you set up the dashboard? 🔸

To see the numbers in the dashboard, which is basically the aggregated report based on smaller ones, first of all, you need to set up at least one Local Ranking report for a specific location. Navigate to the detailed guide below on how to do that. No worries, it should be easy! 

Local Visibility Dashboard is the list of all your ranking reports with location segmentation and the ability to select a custom period. Once your first report is collected, we can show this information in the dashboard. All your following local ranking reports will be automatically added to the Local Visibility Dashboard.

Some useful tips:

  • You don’t need to connect any social pages to start using the Local Visibility feature.

  • Creating the report for the first time takes around 40 minutes. It is required to find all the necessary information on Google.

  • We collect the results every 2 weeks, so, for example, if you create your first local ranking report on 21 Nov, the next day when you will get a new result is 5 Dec. It will be an exceptional case if you change your settings and select the Recalculate option.

  • You can export the report into a CSV file as guided here.

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