Why is Local Ranking important?

Local ranking is the best way to understand which keywords are performing well in your area when searching for local services near you. It helps local businesses and franchisees align their SEO efforts properly.

☝️Targeting the correct search terms is the cornerstone of an effective local SEO strategy. It is the only way to focus on the words that your target customers use to find your product or service in local searches. We encourage you to learn more about local SEO and local ranking here.

How can this help?

Local Visibility displays local ranking across all locations on the map and on leaderboard views.
You'll see in which areas your business dominates in local search results and where there’s room for improvement.
It will help you understand the ranking not just location by location but also overall health and average ranking.
The map illustrates which states or countries within selected locations have the highest or the lowest ALR (average local ranking).

Setting Up a Local Visibility Report

☝️Local Visibility Analytics is aggregated and based on smaller reports. So, first, you need to set up your locations with the necessary information to see the desired result and track the ranking health. The detailed guides below explain how to do that. No worries, it should be easy!

Basically, Local Visibility analytics is a list of all your locations for which local ranking is activated, where you can segment them and select a custom period.

We collect the results every two weeks. So, if you got your first Local Ranking report on, for example, Nov 21, the next day when you will get a new result is Dec 5. An exceptional case is if you change your settings and select the Recalculate option.

👉 If you want to stop tracking keywords for the location, deactivate the blue toggle above, and we will not collect results for the location from now. You can switch it ON at any time that you want.

To access the Local Ranking analytics, click on the top left corner and select the Local Visibility section.

What can you see in the Local Visibility report?

📊 Total Ranked Keywords

*Metric Name*	*Definition*	*How It's Calculated*
KEYWORD METRICS
Total Ranked Keywords	Total number of keywords ranked.	For all selected locations with local ranking setup during the chosen timeframe.
Keyword Ranking	Fluctuations in keyword rank over time.	Shows the movement of keyword ranks across all selected search engines over the chosen timeframe.
Ranking Table	Display of keyword ranks by search engine.	Columns for keywords and respective search engines showing dynamic keyword rank results for the chosen timeframe.

📊 Ranking by Location

Ranking by Location shows an aggregated location performance by region, where an average rating of the region is based on the location of the search engine position in the area for the selected period.

*Metric Name*	*Definition*	*How It's Calculated*
LOCATION-BASED METRICS
Ranking by Location	Average ranking based on location search engine position.	For all locations during the chosen timeframe with local ranking setup. Calculated based on search engine position for the region.

📊 Leaderboard

Here, you can see the number of locations, keywords, and positions in each search engine and the average rating of these locations for the set period. The Leaderboard displays the local ranking for all your locations.

*Metric Name*	*Definition*	*How It's Calculated*
LOCATION-BASED METRICS
Leaderboard	Locations' positions in each search engine.	Displays the rank of locations across selected search engines and their average rating for the chosen timeframe.

*Metric Name*	*Definition*
LEADERBOARD COMPONENT
Total Ranked Locations	The total number of locations where Local Ranking is turned on.
Total Ranked Keywords	The total number of keywords which is set up in the Local Ranking settings.
Average Rating	The average Google Business Profile ratio for all locations.
Total Reviews	The total number of reviews for all locations.
Average Local Rank	The average rank for each of your locations. Calculated by sum of search engines/number of search engines.
Location	The name and address of your location.
Average Rating	The average rating for your location from the Google Business Profile account. If your location has several Google Business Profile accounts, the information is taken from the first connected account.
Reviews Count	The total number of reviews for your location from the Google Business Profile account. If your location has several Google Business Profile accounts, the information is taken from the first connected account.
Search Engines (Google Organic, Google Maps, Google Mobile Organic, Google Mobile Maps)	The average rank for each of your search engines is calculated by adding the search engine's ranks for all set-up keywords/number of keywords. It is also calculated for the selected period.
View button	Redirects you to your Local Ranking report for the selected location.

Search Engine Metrics

*Metric Name*	*Definition*	*How It's Calculated*
SEARCH ENGINE METRICS
Ranking by Position	Insights into keyword positions in selected engines.	Users select up to 4 search engines, or defaults are used. Ranks are segmented based on position (1, 2-5). Computed twice a month.
Ranking by Engine	The average rank of keywords per engine.	Calculated using the average rank of all keywords for each selected search engine and compared to the previous report period.

Creating a Custom View

By default, we present a general view in the dashboard. For your convenience, you can create custom views by segmenting and filtering your Google Business Profiles.
In other words, a custom view is a personally created view of the Local Visibility report. You can choose a custom number of locations to track the local visibility.
Click on 'Add Filter' at the top left to initiate a segment. For instance, if you’re keen on isolating USA locations, simply select the United States.
Сlick 'Save segment', using a descriptive name, such as USA.

🔴 IMPORTANT NOTES:

You don’t need to connect any social pages to start using the Local Visibility feature.
Creating a report for the first time takes around 40 minutes. To do that, you must find all the necessary information on Google.
We collect the results every two weeks, so if you create your first local ranking report on 21 Nov, you will receive a new result on 5 Dec. It will be exceptional if you change your settings and select the Recalculate option.
You can export the report into a CSV file as guided here.
You can segment by location in any way possible. After the segmentation is completed, you’ll see data for the selected segment.

If you have any further questions, please contact us at
[email protected].