Social Performance Analytics introduces:

Aggregated reporting that helps you understand your brand's performance across different channels.
Сonsolidated insights from all selected channels, making it easier to evaluate overall brand performance.
Ability to identify trends that may not be visible when analyzing individual channels separately.
Ability to make data-driven decisions.
Ability to optimize brand strategies across multiple social media channels.

The report is divided into two sections: Overview and Content. In the current article, we'll guide you through the Overview section. Refer to this guide to learn about Content metrics.

What can you see in the Overview report?

Aggregated data: The report provides high-level aggregated data across all pages connected to all locations available in your account.
Access the report: To see it, click on Analytics at the top left, select Social Performance on the left and click on the Overview tab.
Select the time frames: Before diving into the numbers, select the period time frames for which you require the report at the top right.

Accumulated data: At the top of the page, there are four metrics with the accumulated data: Audience since creation, Audience growth, Engagement and Impressions. Keep reading to understand how the metrics are calculated.
Metric explanation: You can also hover over a small information icon to see the metric explanation.
Metric changes: The embedded index allows you to assess metric changes compared to a similar previous reporting period.

Visualization: The interactive graphics visualization makes it easier to compare the performance of specific channels.
Widgets: In the past, widgets mainly showed data trends and changes over time. Now, in addition to the trends, raw numbers have been included in the widget display. This provides a more complete view, allowing you to understand both the overall trend and the specific values at the same time.
This dual approach to visualization ensures a better understanding of the data.

How do you view the data per page?

As mentioned, the Social Performance tab contains aggregated data for all pages. But what if you want to view the data per social platform? Sure, you can easily do it!

Click on Add Filter in the top left corner
Select Page
Deselect all social platforms and select the necessary one
Select the necessary page
Save the segment

Please take a look at the short video tutorial below. Additionally, you can learn more about creating segments and how to utilize them here.

How do you export the report?

In addition, to better align with your goals, you can export the Overview report and share it with your colleagues in PDF format. To do that:

Click on the three dots at the top right.
Select Export to PDF or Export to CSV
Click Download

Data availability and limitations

Permission limitations: Your account may have some permission limitations, which could be due to your role or your membership package. If you believe you should have access to this feature, please send us a message.

Data processing: Please be aware that the data is not shown in real-time due to the high volume of data and the different time zones of connected pages. There is a 48-hour delay in processing and delivering the data, and the data look-back period covers one year.

Understanding the report metrics

*Metric Name*	*Definition*	*How It's Calculated*
AUDIENCE
Social Media-Specific Audience	Followers gained on specific platforms connected to your locations for the selected period, including prior period numbers and changes.	Data specific to Facebook Pages, Facebook Groups, Instagram Business accounts, LinkedIn Company Pages, and Pinterest accounts. Data is collected and presented as a combined total for the selected timeframe.
Total Audience / Audience Since Creation	Total followers and fans gained across all social accounts connected to your locations since account creation, including prior period numbers and changes.	For all selected locations with social accounts during the chosen timeframe. Data is collected from each account and presented as a combined total since creation.
Audience Growth	Net increase in followers and fans across all social accounts connected to your locations for the selected period, including prior period numbers and change.	For all selected locations with social accounts during the chosen timeframe. Data represents the net increase collected and presented as a combined total.

ENGAGEMENT	*Definition*	*How It's Calculated*
Total Engagement	Total actions like likes, comments, and shares across all social accounts connected to your locations for the selected period, including prior period numbers and changes.	For all selected locations with social accounts during the chosen timeframe. Actions are aggregated and presented as a combined total.
Social Media Specific Engagement	Actions on content published on specific platforms connected to your locations for the selected period, including prior period numbers and changes.	Data specific to Facebook Pages, Facebook Groups, Instagram Business accounts, LinkedIn Company Pages, LinkedIn Personal Profiles, Pinterest, and TikTok. Note: Engagement metrics for Instagram and TikTok are based on content engagement and are not included in the overall engagement graph as the data is taken from the post not page performance.

IMPRESSIONS	*Definition*	*How It's Calculated*
Total Impressions	Number of times your pages, accounts, and content were viewed across all social accounts connected to your locations for the selected period, including prior period numbers and changes.	For all selected locations with social accounts during the chosen timeframe. Impressions are aggregated and presented as a combined total.
Social Media-Specific Impressions	Number of times content was viewed on specific platforms connected to your locations during the selected period, including prior period numbers and change.	Data specific to Facebook Pages, Instagram Business accounts, LinkedIn Company Pages, and Pinterest. Data is collected and presented as a combined total for the selected timeframe.

If you have any further questions, please contact us at
[email protected].