Campaigns are how your brand's HQ team keeps everyone on the same page — coordinating marketing initiatives across all locations from one place, at scale.
HQ sets up the campaign, picks the dates, decides which locations are involved, and prepares the content. The platform takes it from there, making everything available to the right locations automatically. Franchisees simply see what needs their attention — right in their existing calendar and asset library, no extra logins or new workflows needed.
Two types of campaign content
🟧 Tasks are scheduled posts — specific content tied to a specific date and time. Think a product launch announcement going out on September 15th at 9am, across all enrolled locations. Tasks can either require franchisee approval before publishing (the default), or go out automatically without any action needed.
🟧 Assets are reusable templates available throughout the campaign window. Unlike tasks, they don't have a fixed publish time — franchisees can use them whenever it makes sense during the campaign. Think of assets as a campaign-specific content folder: here everything is approved for this promotion, ready to use whenever it fits your location.
⚙️ What HQ controls
Which locations participate (via targeting filters)
What content is available (tasks and assets)
When the campaign is active (start date, end date)
When franchisees can see it (you can publish a campaign before making it visible to franchisees)
Whether task content requires franchisee approval before it publishes
✅ What franchisees can do
Review and approve (or edit) scheduled tasks directly from their page calendar
Browse and use campaign assets from the Asset Manager
Customize a task into their own post before it publishes, while keeping it linked to the campaign
❌ What franchisees cannot do
See campaigns they're not enrolled in
Change the campaign dates or targeting
Create or delete campaign tasks or assets