When you create a campaign, you choose which locations should participate. This is called targeting, and it determines which franchisees see the campaign's tasks and assets.
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Targeting uses the same filters available elsewhere in the platform — you can filter by country, region, brand, tags, or other location attributes depending on your setup.

The targeting you configure is stored on the campaign and re-evaluated periodically. If a location's attributes change (for example, it's added to a new region tag), the platform will automatically add or remove it from the campaign accordingly.

⚠️ Important: You must set at least one targeting filter before you can publish a campaign. A campaign with no targeting cannot be published.
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Once targeting is configured and you publish, the platform creates an enrollment for each matching location. Enrolled locations are the ones that will:

In the current version, all matching locations are automatically enrolled when you publish — they can't opt out.
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From any Campaign View, the Locations panel shows a count of enrolled locations and a list of who's participating. This is read-only — enrollment is managed by the targeting filters, not manually.

The campaign list shows an enrolled count for each campaign. If you see a low enrollment count and expect more locations, check that your targeting filters match the right location attributes.
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If your location data changes while a campaign is active — for example, a new franchisee comes online and matches your targeting — the platform will automatically enroll that location. They'll start seeing tasks and assets from that point forward.

Similarly, if a location no longer matches (for example, it's removed from a region), it will be removed from the enrollment. Tasks that already published to that location are unaffected.