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Understand Campaign Analytics

Get a cross-campaign view of execution and performance across locations using Campaign Analytics.

Campaign Analytics gives HQ teams a cross-campaign view of execution and performance across locations, in Analytics → Campaign Analytics.

📊 Dashboard overview

The KPI area summarizes live campaigns, participating locations, posts published, social reach and engagement rate.

🔍 Breaking down performance

By campaign

The Campaigns table lets you compare campaigns side by side: status, dates, participating locations, tasks, published posts, reach and engagement.

By location

Top Locations and Needs Attention compare execution and performance across the network, surfacing which locations are ahead and which are falling behind.

By content

Three views break down what's working creatively:

  • Top Posts — stronger-performing campaign content, based on available social performance data

  • Format Performance — results compared by content format

  • Top Assets — campaign assets used most across participating locations

⚙️ Working with the report

Filter the dashboard by location, Brand, country, reporting period, or one or more campaigns.

Use Export to generate a PDF version.

Note: for Locations, the PDF includes both Top Locations and Needs Attention, even though they appear as separate tabs on screen.

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