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Social Performance Analytics

Performance Overview: key metrics performance on your social pagees across all locations

Kate avatar
Written by Kate
Updated over a week ago

The Social Performance Dashboard report is divided into two sections:

  • Performance Overview

  • Content Performance

For your convenience, we have split the information into two separate articles. In the current one, we'll guide you through the first part. The second one can be found here.

Performance Overview

Performance Overview is a type of report that provides you with high-level aggregated data across all pages and accounts connected to all workspaces available in your network. To see it, click on Dashboard at the top left and select Social Performance in the drop-down menu.

Performance Overview is the first place to look at to better understand the company’s cumulative growth in social audience, social engagement, and social impressions for a particular time period. So don't select to pick it before diving into the numbers.

🔸 What can you see in this report? 🔸

Aggregated Audience Growth, Engagement, and Impressions allow you to gauge the marketing performance as a whole and also evaluate the influence of each social channel in a cohort.

The embedded index allows you to assess metric changes compared to a similar previous reporting period.

The interactive visualization of graphics makes it easier to compare the performance of specific channels.

In addition, to better align with your goals, you can export the Performance Overview report and share it with your colleagues in PDF format. If you require the data in CSV format, please reach out to your Customer Success Manager, they will be happy to assist you.

🔸 Understanding the report metrics 🔸

Metric Name

Definition

How It's Calculated

AUDIENCE

Social Media Specific Audience

Followers gained on specific platforms connected to your locations for the selected period, including prior period numbers and changes.

Data specific to Facebook Pages, Facebook Groups, Instagram Business accounts, LinkedIn Company Pages, and Pinterest accounts. Data is collected and presented as a combined total for the selected timeframe.

Total Audience / Audience Since Creation

Total followers and fans gained across all social accounts connected to your locations since account creation, including prior period numbers and changes.

For all selected locations with social accounts during the chosen timeframe. Data is collected from each account and presented as a combined total since creation.

Audience Growth

Net increase in followers and fans across all social accounts connected to your locations for the selected period, including prior period numbers and change.

For all selected locations with social accounts during the chosen timeframe. Data represents the net increase, collected and presented as a combined total.

ENGAGEMENT

-

-

Total Engagement

Total actions like likes, comments, and shares across all social accounts connected to your locations for the selected period, including prior period numbers and changes.

For all selected locations with social accounts during the chosen timeframe. Actions are aggregated and presented as a combined total.

Social Media Specific Engagement

Actions on content published on specific platforms connected to your locations for the selected period, including prior period numbers and changes.

Data specific to Facebook Pages, Facebook Groups, Instagram Business accounts, LinkedIn Company Pages, LinkedIn Personal Profiles, Pinterest, and TikTok.

Note: Engagement metrics for Instagram and TikTok are based on content engagement and are not included in the overall engagement graph as the data is taken from the post not page performance.

IMPRESSIONS

-

-

Total Impressions

Number of times your pages, accounts, and content were viewed across all social accounts connected to your locations for the selected period, including prior period numbers and changes.

For all selected locations with social accounts during the chosen timeframe.

Impressions are aggregated and presented as a combined total.

Social Media-Specific Impressions

Number of times content was viewed on specific platforms connected to your locations during the selected period, including prior period numbers and change.

Data specific to Facebook Pages, Instagram Business accounts, LinkedIn Company Pages, and Pinterest. Data is collected and presented as a combined total for the selected timeframe.

🔸 Dashboard data availability and limitations 🔸

Only users from headquarters can access the Dashboard page.

Due to the high volume of data and different time zones of connected pages, the data is not shown in real time. The processing and delivery of the data show a 48-hour delay. The data look-back period is one year.

To learn about the Content Performance report as a part of the Social Performance dashboard, we encourage you to navigate to this detailed guide.

We hope it was helpful.

If you have any further questions, please get in touch with us at [email protected].

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