How can this help?
GBP Performance reporting allows you to gather important information about how people search for your business on Google.
For example, if you’re trying to drive traffic to your online store, you’ll want to see most of your results in Search.
But if you’re looking to increase foot traffic, you’ll probably want to optimize for Maps.
This data provides insights into customer behaviour and helps you improve your online visibility.
How do you access the report?
👉 To get there, click on Analytics at the top right and select GBP Performance on the left.
☝️ Before you start:
Before diving into the numbers, select the time period for the report at the top right.
The data presented is compared to the data from the past period of the same duration.
For example, the number of days in a 7-day period will be compared to the previous 7-day period.
☝️ Important notes:
Searches are updated monthly. Other metrics are collected daily, but a refresh of the data may take 5 days to show up.
You can segment the pages, profiles, and locations in any way possible. After the segmentation is completed, you’ll see data for the selected segment.
Views and Interactions are also displayed for one selected Google Business profile.
By default, PromoRepublic shows data for the last 7 days, but you can set a date range and get insights on how people interact with your business on Google for a 6-month date range.
You can export this report in PDF by clicking on the 3 dots at the top right. Export data for each GBP connected to your PromoRepublic, including conversion rates from views to actions like calls. For example, you want to improve call conversions, directly impacting sales.
The exported file will show the top 10 keywords for each location based on search volume.
We have added Google search keywords to the GBP Performance dashboard in the Analytics.
What can you see in this report?
Views
One of the most essential pieces of information to track is how customers search for your business. We provide the data for the following metrics:
Metric Name | Definition | How It's Calculated |
VIEWS |
|
|
Views | Views represent the platforms and devices that people use to discover your Google Business Profiles. | For all selected locations with Google Business Profiles (GBPs) during the chosen timeframe. Data is collected from each location and presented as a combined total. Updates can take up to 5 days to appear. |
Search mobile | A number of times the profile was viewed on Google Search from a mobile device. | For all selected locations with GBPs during the chosen timeframe. Data is collected and presented as a combined total. Updates can take up to 5 days to appear. |
Search | A number of times the profile was viewed on Google Search from a desktop device. | For all selected locations with GBPs during the chosen timeframe. Data is collected and presented as a combined total. Updates can take up to 5 days to appear. |
Maps mobile | A number of times the profile was viewed on Google Maps from a mobile device. | For all selected locations with GBPs during the chosen timeframe. Data is collected and presented as a combined total. Updates can take up to 5 days to appear. |
Maps | A number of times the profile was viewed on Google Maps from a desktop device. | For all selected locations with GBPs during the chosen timeframe. Data is collected and presented as a combined total. Updates can take up to 5 days to appear. |
Interactions
Interactions give you insight into the actions customers take after finding your business on Google. Below is the list of interactions we provide in the report.
Metric Name | Definition | How It's Calculated |
INTERACTIONS |
|
|
Interactions
| Interactions refer to actions originating from your Google Business Profile. | For all selected locations with GBPs during the chosen timeframe. Data is collected and presented as a combined total. |
Website clicks | A number of clicks on the website link on your Business Profile. | For all selected locations with GBPs during the chosen timeframe. Data is collected and presented as a combined total. |
Directions | A number of unique customers who requested directions to your business. | For all selected locations with GBPs during the chosen timeframe. Data is collected and presented as a combined total.
Direction requests are tallied uniquely, accounting for multi-tapping, request cancellation, and spam. |
Calls | A number of clicks on the call button on your Business Profile. | For all selected locations with GBPs during the chosen timeframe. Data is collected and presented as a combined total. Provide your phone number on GBP itself to start tracking this metric. |
Messages | A number of unique conversations through messages. | For all selected locations with GBPs during the chosen timeframe. Data is collected and presented as a combined total. |
Bookings | A number of clicks on your booking link via Google Business Profile. | For all selected locations with GBPs during the chosen timeframe. Data is collected and presented as a combined total. |
Food orders | Food orders are placed for pickup or delivery directly from your Google Business Profile. | For all selected locations with GBPs during the chosen timeframe. Data is collected and presented as a combined total. Orders must be with an Order with Google Provider. |
Searches Breakdown
Leveraging aggregated keyword data can optimize your online presence and enhance your business's visibility. Read this guide to learn more.
If you have any further questions, please contact us at
[email protected].