Local Visibility helps you understand where each location appears in local search results for the keywords that matter to your business.

Unlike a single website ranking, local search results can change depending on where the customer is searching from.

PromoRepublic helps multi-location teams measure this visibility consistently across locations and keywords.

Local Visibility tracks the search position of your locations for selected keywords across supported Google search result types.

Depending on your account configuration and available data, this can include Google Maps, organic search and mobile search results.

Use Local Visibility to understand:

Local search is geographic. PromoRepublic checks each keyword from a single search location: the location’s ZIP code.

When analysing rankings, always consider the keyword, location being measured, search geography, result type and date the ranking was collected.

A keyword represents a search query you want to track, for example dentist near me, emergency dentist, pizza delivery or kitchen remodeling.

Separate branded searches from discovery searches. Discovery keywords are especially useful for understanding whether customers who do not already know your brand can find a location.

A ranking position shows where the tracked location appeared in the selected result type for the keyword and search geography used.

For example, Position 3 means the location appeared third in that tracked result type for that keyword and search location when the ranking was collected.

Lower numerical positions are stronger. Position 1 is the highest ranking.

⚠️ Do not compare ranking values unless the keyword, search geography and result type are comparable.

Google Maps or local results and organic search results use different ranking systems. A location can perform strongly in one and less strongly in another, so review each result type separately when diagnosing performance.

Last Run shows when PromoRepublic most recently collected ranking data for the keyword and location.

✅ Always check the Last Run date before interpreting or sharing a ranking.

Start with business-important discovery keywords and look for differences between locations rather than relying only on a network average.

Useful questions include:

Avoid treating one keyword or one search point as proof that an SEO change worked or failed.

Local Visibility data can be exported for deeper competitive analysis, reporting, BI workflows and automated analysis.

Open Local Visibility, click ⋯ and choose Export SERP Results to CSV/JSON. To get it on a schedule, use Report Scheduler and select Local Visibility SERP Results. Choose CSV for spreadsheet analysis or JSON for structured reporting and integrations.

The SERP results export can include the actual ranked search results collected for each tracked keyword and search location, including competing businesses.

Depending on the available result, exported fields can include:

The export is useful when a ranking number alone does not explain what is happening in the local market.

For example, if your location ranks seventh for an important keyword, you can review the businesses ranking above it and compare factors such as rating, review volume, category and proximity.

Useful questions include:

⚠️ Always interpret an individual ranking together with its keyword, search geography, result type and collection date.

Local Visibility answers “How visible is this location when someone searches?”

Google Business Profile Performance focuses on the activity and performance data available for the connected Google Business Profile.

Use the two together to connect search visibility with customer discovery and action.

Where AI Assistant is enabled, supported Local Visibility widgets can be sent to the Assistant with Understand this. Use it to ask what a ranking pattern means, which locations need attention, why visibility may be weaker in an area or what to investigate next.

💡 Treat the AI explanation as a starting point and review the underlying ranking data before making final SEO decisions.