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Overview of Analytics 2.0

What Makes Analytics 2.0 Relevant for Franchises?

Kate avatar
Written by Kate
Updated over a week ago


Analytics 2.0 marks a notable transition, offering tools better suited for the franchise market's specificities. Instead of overhauling what analytics stands for, Analytics 2.0 is positioned as a thoughtful integration of reporting and dashboards aimed at efficiency, consistency, and sharper insights.

Here, headquarters users can find the following reports:

What makes Analytics 2.0 relevant for franchises?

  • Integrated Approach: Analytics 2.0 merges reporting and dashboards at its core, reducing the need to juggle between tabs. The result? More coherent and easily accessible insights.

  • Consistency in Data: A persistent challenge in analytics is inconsistent data. Analytics 2.0 addresses this, ensuring that your insights are always based on a single, reliable source.

  • Franchise-Specific Insights: Analytics 2.0 is designed with franchises in mind. This tool can decipher data pertinent to your franchise operations, guiding you toward informed decisions. A key feature allows headquarters to view a leaderboard of locations for each channel. This leaderboard insight highlights which locations are excelling and which might need attention, providing a comprehensive overview of performance across the board.

  • Scalable Solutions: Whether you're managing a single franchise or multiple, Analytics 2.0 scales to fit, ensuring its utility regardless of your operation's size.

  • Preparing for Tomorrow: Analytics 2.0 is not static. It’s designed with an eye on the future, ensuring franchises can handle emerging trends and challenges.

Delineating the enhancements in Analytics 2.0

Analytics 2.0 isn’t just another iteration; it’s a robust improvement designed to simplify and amplify your data-driven tasks. Let’s explore what’s new and why it matters. Please note that the foundational data calculations and metrics remain unchanged from previous versions.

Aggregated Reporting for Channel Performance

  • The new version introduces aggregated reporting, allowing you to understand channel performance for your brand.

  • This feature provides consolidated insights across all selected channels, making it easier to assess overall brand performance and identify trends that may not be apparent when analyzing individual channels separately.

  • The aggregated reporting feature enhances the ability to make data-driven decisions and optimize brand strategies across multiple social media channels.

User-Friendly Filters and Segmentation

  • In earlier versions, the complexity and duplicates of segments in each dashboard of filters rendered data segmentation a cumbersome process.

  • Analytics 2.0 introduces a refined filter system that ensures data segmentation is seamless, eliminating the need for intricate manuals or in-depth training.

  • Consider a scenario where you aim to isolate franchise data for a specific region for social and GBP performance and reputation insights. In the updated view, you can swiftly pinpoint and visualize the necessary data.

  • You can create segments based on regions, area managers, or other categories of your choice (aka Custom Views). A segment refers to a subset of your locations/pages, delineated by specific criteria or filters you establish.

Enhanced data visualization

Though functional, earlier versions of dashboards perhaps lacked an intuitive flow. The Dashboards' interface has been revamped to be more visually appealing and organized. Information is presented in a way that’s easy to digest and act upon.

  • Page Analysis Placement

    • Previously, the number of pages analyzed might have been nested within the interface, requiring users to dig deeper to find it.

    • Now, this crucial metric has been prioritized and is prominently displayed at the top. Additionally, you can apply segmentation directly to this number, making it easier to understand the scope of data being viewed at a glance.

  • Improved Widget Analysis

    • Previously, widgets primarily showcased data dynamics, providing an overview of trends and shifts over time.

    • Now, in addition to the dynamics, raw numbers have been integrated into the widget display. With this twofold approach, we can glean both the broader trend and the precise values simultaneously.

  • Map Color Optimization

    • Previously, maps might have utilized a colour scheme that, while aesthetically pleasing, wasn’t always straightforward to interpret.

    • Now, the colours are easy to read. By choosing easily distinguishable shades, you can swiftly identify and understand geographical data trends without straining or second-guessing.

  • Streamlined Navigation for Local Ranking Metrics

    • Previously, transitioning from local visibility data to local ranking metrics might have been convoluted or required multiple clicks.

    • Now, navigation has been revamped to be more intuitive. With this update, users can effortlessly switch between local visibility and local ranking, ensuring a smoother workflow and more efficient data analysis.

    If you have any further questions, please contact us at
    [email protected].

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