Statistics is now under the Publishing tab
What can you see in Statistics?
You can monitor your posts' organic engagement and other key metrics.
You can see the results of boosted posts in Statistics. This helps you understand whether your promotions are paying off.
Statistics are available for Instagram Business, Facebook Business, LinkedIn Personal and LinkedIn Business, TikTok Business, Pinterest Business and YouTube.
The data is updated once a day. If you don't see the numbers yet, they haven't been collected yet and will show up the next day. You can see when the data was last updated at the top:
Engagement keeps refreshing for 31 days after a post is published. After that, the post's numbers stay as they were on the last update. Because of this, older posts can show slightly lower numbers than the live post on the social network.
You'll get separate statistics for each of your pages. At the top, you can pick a time period: the last 7 days, the last 30 days, or the last 3 months.
You can sort posts by the highest or lowest value of any metric available for that social platform. Available metrics depend on the platform.
For Facebook, post metrics and advertising metrics are shown separately. Post metrics come first, and advertising metrics follow at the end of the row. Posts that weren't boosted show "–" in the advertising columns.
Use the Show boosted only filter to see only promoted posts. It includes posts boosted through PromoRepublic and posts boosted directly in Meta Ads Manager or Business Suite.
To publish a well-performing post again, click the Repost button on the right. You'll be taken to the post editor, where you can make edits, select or exclude pages, and more.
To download statistics:
Open Analytics > Social Performance > Content.
Scroll down to the Top Performing Content section.
Click the Export to CSV button.
Enter your email address.
The file will be sent there.
If you're looking for advanced reports, read about our advanced reporting in this guide.
What metrics are available for which social platforms?
In PromoRepublic, Statistics are available for:
- Facebook Business
- Instagram Business
- LinkedIn Personal and Business
- Pinterest Business
- TikTok Business
- YouTube
We do not provide statistics for Facebook Groups, Instagram Personal, Pinterest Personal, X (ex-Twitter) and Google Business Profile*.
* For GBP, analytics data is available in a GBP dashboard as part of Analytics 2.0.
Metric name | Definition |
| |
Unique Views | The number of unique people who viewed your post at least once. |
Post Views | The total number of times your post was viewed, including repeat views by the same person. Includes both organic and paid views. |
Post Views - Organic | The number of post views that didn't come from ads. |
Post Views - Advertising | The number of post views that came from ads, including ads created outside PromoRepublic (for example, in Meta Ads Manager). |
Reactions | The number of reactions on your post. |
Comments | The number of comments on your post, including replies. |
Shares | The number of times your post was shared. |
Video Views | The number of times your video was viewed. Available for video posts. |
Video View Time | The total time people spent watching your video. Available for video posts. |
Avg. Time Watched | The average time people watched your video per view. Available for video posts. |
Clicks | The number of clicks on your post. |
Link Clicks | The number of clicks on links in your post that led to destinations on or off Facebook. |
Ad Reach - Advertising | The number of unique people on Facebook who saw your ad at least once. |
Ad Reach - Advertising (All Placements) | The number of unique people who saw your ad at least once across all placements (Facebook, Instagram, Messenger, and Meta Audience Network). This doesn't equal the sum of the platforms, because Meta counts each person only once. |
Reactions - Advertising | The number of reactions on Facebook that came from your ad. |
Reactions - Advertising (All Placements) | The number of reactions that came from your ad across all placements. |
Comments - Advertising | The number of comments on Facebook that came from your ad. |
Comments - Advertising (All Placements) | The number of comments that came from your ad across all placements. |
Share Actions - Advertising | The number of share actions on Facebook from your ad. Facebook counts these more broadly than post shares, including shares to Messenger and Stories, so this number can be higher than the post's Shares. |
Share Actions - Advertising (All Placements) | The number of share actions from your ad across all placements. |
Click Actions - Advertising | The number of clicks on your ad on Facebook. Facebook counts all click types here, including reactions and "See more", so this number can be higher than the post's Clicks. |
Click Actions - Advertising (All Placements) | The number of clicks on your ad across all placements (all click types included). |
Link Clicks - Advertising | The number of clicks on links within the ad on Facebook that led to destinations on or off Facebook. |
Link Clicks - Advertising (All Placements) | The number of clicks on links within the ad across all placements. |
Spend | The estimated total amount spent on the ad during its run. |
Cost Per Click | The average cost for each click (all click types included). |
🔴 IMPORTANT: Advertising engagement metrics are available for posts boosted through PromoRepublic. Posts boosted outside PromoRepublic still appear under Show boosted only and show Post Views - Advertising, but their other advertising metrics stay empty.
ℹ️ Why is there no Reach or Reach - Organic anymore? Meta retired the metrics these columns were based on. They have been replaced by Unique Views for posts and Ad Reach for boosted posts.
Instagram, LinkedIn, Pinterest, TikTok, YouTube
| |
Likes | Total count of likes on posts on the Instagram business page during the selected period. |
Comments | Total count of comments on posts on the Instagram business page during the selected period. |
LINKEDIN Personal |
|
Likes | Total count of reactions on posts on the LinkedIn personal profile during the selected period. |
Comments | Total count of comments on posts on the LinkedIn personal profile during the selected period. |
LINKEDIN Business |
|
Likes | Total count of reactions on posts on the LinkedIn company page during the selected period. |
Comments | Total count of comments on posts on the LinkedIn company page during the selected period. |
| |
Comments | Total count of comments on pins on the Pinterest board during the selected period. |
Reactions | Total count of reactions on pins on the Pinterest board during the selected period. |
TIKTOK |
|
Video views | Total count of video views published on TikTok during the selected period. |
Reach | Summary of the types of videos or posts published on TikTok and changes in reach during the selected period. |
Shares | Total number of times users shared videos or posts published on TikTok for later viewing or reference during the selected period. |
Likes | Total count of likes on posts on the TikTok business page during the selected period. |
Comments | Total count of comments on posts on the TikTok business page during the selected period. |
YOUTUBE |
|
Engaged video views | Total count of engaged video views published on the YouTube channel during the selected period. These are the views that also triggered at least one meaningful interaction, such as liking, commenting, sharing, subscribing after watching, and clicking on links. |
Views | Total count of video views published on the YouTube channel during the selected period. A video view is counted when someone watches your video for at least 30 seconds, or for the entire duration if it's shorter than 30 seconds. |
Likes | Total count of likes on videos in the YouTube channel during the selected period. |
Dislikes | Total count of dislikes on videos in the YouTube channel during the selected period. |
Comments | Total count of comments on videos in the YouTube channel during the selected period. |
If you have any further questions, please contact us at
[email protected].