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Statistics for Posts

Basic metrics of your posts' success, including boosted posts

Kate avatar
Written by Kate
Updated over a week ago

What can you see in Statistics?

  • You can monitor your posts' organic engagement and other key metrics. 

  • You can see the results of boosted posts in Statistics. This can help you understand whether you are gaining ROI from the promotions you have made.

  • The data is available for posts that were boosted through PromoRepublic in the last 30 days.

  • Statistics are available for Instagram business, Facebook business, LinkedIn personal and LinkedIn business, TikTok business and Pinterest business. 

  • The data is updated once a day, so if you don't see the numbers yet, no worries! The information hasn't been parsed yet; you'll see it next day.

  • You can see when the data was last updated at the top left, as pictured below.

  • You'll get unique statistics for each of your pages. At the top, you can choose a certain period of time for which you want the data, either the last 7 days, the last 30 days, or the last 3 months, as shown.

  • You can sort the posts by the most or least metrics available for the selected social platform page. The metrics available depend on the social platform.

  • Organic and paid metrics for Facebook, such as impressions, reach, clicks, link clicks, money spent, and cost per click, are presented separately.

  • To publish an efficient post again, click on the Repost button to the right. You'll be redirected to the post editor, where you can make edits, select or exclude pages, and more.

  • To download statistics:

    • Open Analytics > Social Performance > Content;

    • Scroll down the page to the Top Performing Content section;

    • There, you'll see the Export to CSV button;

    • Clicking it, we'll ask you to insert your email address;

    • The file will be sent there.

  • If you're looking for advanced reports, we have them! We encourage you to read about our advanced reporting in this guide

What metrics are available for which social platforms? 

In Promorepublic, Statistics are available for:

- Facebook Business

- Instagram Business

- LinkedIn Personal and Business

- Pinterest Business

- TikTok Business.

We do not provide statistics for Instagram Personal, Pinterest Personal, X (ex-Twitter) and Google Business Profile*.

* For GBP, analytical data is available in a GBP dashboard as a part of Analytics 2.0.

Metric name

Definition

FACEBOOK

Impressions - Organic

The number of times the content was exposed to Facebook users associated with your non-paid activities for the reported period.

Impressions - Advertising

The number of times that your ad was on-screen.

Reach

The number of unique users exposed to your Facebook page content. This includes organic and paid activity interactions.

Reach - Organic

The number of times people reacted to your posts for the reported period.

Reach - Advertising

The number of unique users who saw your ad at least once. Reach is different from impressions, which may include multiple views of your adverts by the same people. This metric is estimated.

Reactions

The number of times people reacted to your post for the reported period. This includes organic and paid activities.

Comments

The number of times people commented for the reported period, including both first and second-level comments.

Shares

The number of times users shared your post for the reported period. Internal shares are included using the share action, and external ones are shared by copying the post-share link.

Video views

The number of views of videos on your Page or post that are attributed to your ad. Video views are counted when people click on the video to watch it for longer than 3 seconds.

Clicks

The number of clicks on your post.

Clicks - Advertising

The number of clicks on your ad (all click types included).

Link clicks

The number of clicks on links within the feed/organically that led to destinations or experiences, on or off Facebook.

Link clicks - Advertising

The number of clicks on links within the ad that led to destinations or experiences, on or off Facebook.

Spend

The estimated total amount of money you've spent on your campaign, ad set, or ad during its run.

Cost per Click (CPC)

The average cost for each click (all click types included).

INSTAGRAM

Likes

Total count of likes on posts on the Instagram business page during the selected period.

Comments

Total count of comments on posts on the Instagram business page during the selected period.

LINKEDIN Personal

Likes

Total count of reactions on posts on the LinkedIn personal profile during the selected period.

Comments

Total count of comments on posts on the LinkedIn personal profile during the selected period.

LINKEDIN Business

Likes

Total count of reactions on posts on the LinkedIn company page during the selected period.

Comments

Total count of comments on posts on the LinkedIn company page during the selected period.

PINTEREST

Comments

Total count of comments on pins on the Pinterest board during the selected period.

Reactions

Total count of reactions on pins on the Pinterest board during the selected period.

TIKTOK

Video views

Total count of video views published on TikTok during the selected period.

Reach

Summary of the types of videos or posts published on TikTok and changes in reach during the selected period.

Shares

Total number of times users shared videos or posts published on TikTok for later viewing or reference during the selected period.

Likes

Total count of likes on posts on the TikTok business page during the selected period.

Comments

Total count of comments on posts on the TikTok business page during the selected period.

🔴 IMPORTANT: The data is available for posts that were boosted through PromoRepublic in the last 30 days.

If you have any further questions, please contact us at
[email protected].

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