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Connect an Instagram Business Page
Roxy avatar
Written by Roxy
Updated over a week ago

What is an Instagram Business Profile, and why is it needed?

Instagram has divided account types into Personal, Creator, and Professional. Converting a page to a Professional (business) type enables direct automatic posting through PromoRepublic, and it also unlocks additional reporting metrics in PromoRepublic reports.

How to identify what type of account you currently have?

  1. Open the Instagram app on your mobile device

  2. Click on your avatar picture at the bottom

  3. Click on the triple bar symbol in the top right-hand corner

  4. In the listed menu select Settings

  5. Tap Account

  6. Scroll down to the bottom and click Switch Account type.

You should see two options - Switch to personal account and Switch to creator account.

If you see anything different, it means that your account is either creator or personal.

In order to convert it to the professional type click on the appropriate option.

I have converted my Instagram account, and it is already connected to PromoRepublic. Do I need to reconnect it?

Yes. Even if your Instagram page is a business account, it must be connected as Business (see the picture below).

It will bring a permission pop-up where you should see the necessary page listed.

In case you don't see the pop-up, check if all requirements are met.

Click Next, then Done, then OK. After that your page will be listed in PromoRepublic's interface.


Please note that for our system the newly connected page is considered as a new one. If there are any scheduled posts, they will not be copied to this new page. It has to be done manually. To this process easier we suggest saving the posts to the My Ideas section and then rescheduling them to the newly connected page. After that feel free to disconnect your page as personal.

What features are limitations will be available with Instagram Business Publishing?

It will allow you to receive additional reporting data and updated functionality such as direct publishing.

Posts will be published automatically, similarly as it works with the rest of the social networks that we support. It is possible to post carousels (up to 10 photos).

Instagram Business publishing is limited to 25 API-published posts within a 24-hour moving period. Learn more about other API restrictions here.

According to the rules, direct posting to Stories is not supported, so it means that you will have to post manually.

You can utilize the first comment option, it is available for all PromoRepublic users.

What are the content requirements for Instagram Business Publishing?

Below are the technical requirements for images, videos, and post captions that you want to publish through a third-party service as PromoRepublic. Please mind them, otherwise, posts that don't meet these technical specifics won't be published and will be marked red in the Calendar.

Caption: Maximum 2200 characters, 30 #hashtags, and 20 @tags (mentions).


  • Maximum file size: 8MB

  • Aspect ratio: Must be within a 4:5 to 1.91:1 range

  • Minimum width: 320 (will be scaled up to the minimum if necessary)

  • Maximum width: 1440 (will be scaled down to the maximum if necessary)

  • Height: Varies, depending on width and aspect ratio

  • Formats: JPEG


  • Container: MOV or MP4 (MPEG-4 Part 14), no edit lists, moov atom at the front of the file.

  • Audio codec: AAC, 48khz sample rate maximum, 1 or 2 channels (mono or stereo).

  • Video codec: HEVC or H264, progressive scan, closed GOP, 4:2:0 chroma subsampling.

  • Frame rate: 23-60 FPS.

  • Picture size:

  • Maximum columns (horizontal pixels): 1920

  • Minimum aspect ratio [cols / rows]: 4 / 5

  • Maximum aspect ratio [cols / rows]: 16 / 9

  • Video bitrate: VBR, 5Mbps maximum

  • Audio bitrate: 128kbps

  • Duration: 60 seconds maximum, 3 seconds minimum

  • File size: 100MB maximum

I followed all of the steps, but my Instagram posts still aren’t posted.

Please check the Facebook settings of the page connected to your Instagram Business Profile. If the audience is not set to Public, the post will fail the same way as Facebook one will. You will need to remove SocialPost from Facebook Settings and then reconnect the Instagram Business Profile with the audience set to Public.

The necessary Instagram business page is not listed in PromoRepublic ('No pages to connect').

Please make sure of two key requirements that are listed in detail here and below:

  1. This Instagram page is indeed a Professional Account

  2. This Instagram page is linked to a particular Facebook business page.

  3. In case it is, check that you are an admin on this Facebook business page.

If you have any further questions, please contact us at [email protected].

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