Targets a specific geographic location where the business serves.

Targets a broader audience without a geographic restriction.

Help businesses promote their products or services to local customers who are near their location.

Increase a website’s visibility on search engines for broader, often highly competitive keywords.

👉 Google Business Profile optimization, which involves claiming and optimizing a business’s listing to appear on Google Maps and local search results.

👉 NAP Consistency (Name, Address, Phone number), ensuring this information is accurate and consistent across the web.

👉 Local citations and directory listings on sites like Yelp, Foursquare, and industry-specific directories.

👉Localized content creation, often involving city-specific or neighborhood-specific keywords.

👉 Keyword research and content optimization for competitive, high-volume keywords.

👉 Building backlinks to improve domain authority.

Developing and maintaining a solid content strategy with blog posts, articles, and other resources to attract a global audience.

👉 Technical SEO improvements, like optimizing site speed, mobile-friendliness, and structured data to help search engines crawl and index the site.

👉 On-page SEO practices to improve meta titles, descriptions, and content relevancy.

Brick-and-mortar stores, restaurants, service providers, and any business looking to attract customers within a particular geographic area.

E-commerce, SaaS, content publishers, and businesses aiming to reach a broad or international audience.