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Failed Posts

Why posts don't get published and how to troubleshoot?

Kate avatar
Written by Kate
Updated over a week ago

Sometimes, you may encounter red Calendar posts indicating they weren't published. You will also receive an email notification about it. No worries; in most cases, it is easy to troubleshoot!

Here is a typical flow on how to troubleshoot this issue:

  • Do not delete or repost failed posts. The reason why your post failed is not displayed in the platform's interface, but we can see this information in our backlog system. It is essential that you do not delete or repost it because we won't see the data about it on the back end. To investigate and find out the reason why it failed, it should stay on the calendar as it is.

  • Provide the page ID when reaching out to Support. The best way to resolve the issue is to reach out to us and share the page ID where the post wasn't published. You can find the page ID in the URL box at the top of the calendar as shown on the screenshot below.

Common Reasons for Failed Posts

Depending on the social platform to which the post was scheduled, there can be different reasons why it wasn't published. The most frequent one is token expiration, but not only. Below you can find out about some common scenarios.

Facebook Business

The most frequent reason is an expired or invalid token that needs to be reset. Refer to this guide to learn how to do it. Possible causes for the token invalidation could be:

  • You might have changed your Facebook password or logged into a different Facebook personal profile at www.facebook.com.

  • The page owner edited your page role rights. Ensure your admin access to the business page hasn't been changed.

  • Facebook security triggered an internal alert.

  • You reached the maximum number of posts allowed by the API. Try again the next day.

  • The publishing action is suspected to be spam. If that is the case, you will need to contact Facebook support.

  • You exceeded the maximum number of @ tags. If that is the case, please use fewer @ tags.

Facebook Groups

Facebook restricts third-party services from auto-posting to groups. Use the manual posting option as detailed in this guide.

Instagram Personal

  • Manual Posting Required: We don't support automatic posting to Instagram personal pages. Post manually as instructed in this article.

  • Reconnection: If the issue persists, disconnect the page from the platform and add it back. This will bring up a permission pop-up where you grant SocialPost access to post on your behalf.

Instagram Business

The most common reasons for failed posts to Instagram Business pages are as follows:

  • The Instagram page is not a Professional account (but a Creator or Personal).

  • The Instagram page is not linked to a specific Facebook business page.

  • Admin permission for the linked Facebook business page needs re-authorization.

  • There is a Review Connection button in the Linked Accounts section.

  • The Instagram account is restricted. Sign in to Instagram and complete the required actions.

  • For video posts, ensure the file meets technical requirements.

  • You reached the maximum number of posts allowed by the API. Try again the next day.

  • The publishing action is suspected to be spam. If that is the case, you will need to contact Facebook support.

  • You exceeded the maximum number of @ tags. If that is the case, please use fewer @ tags.

LinkedIn

  • Role Verification: For a LinkedIn business page, ensure you have a Super Admin role instead of a Content Admin.

  • Reconnection: Disconnect the page from the platform and add it back. This will bring up a permission pop-up where you grant SocialPost access to post on your behalf.

Google Business Profile

  • Photos & Videos Policy: Ensure your photos and videos comply with the Business Profile photos and videos policy.

  • Posts Content Policy: Your posted content must comply with all applicable laws and regulations.

  • Avoid "Phone Stuffing": Do not include phone numbers in your post content. Instead, attach a "Call now" button using your verified Business Profile phone number.

Pinterest

  • Shortened Links with Redirects: Pinterest does not allow shortened links with redirects. Ensure your links do not have redirects.

TikTok

  • TikTok Creator Ban: The account may be temporarily banned. Wait and try again later.

  • Daily Video Upload Limit: TikTok allows a maximum of 25 posts per 24 hours. Wait until the next day to post more videos.

  • Invalid Chunk Size: Ensure the video complies with TikTok’s format and size requirements.

  • Invalid Request Post Info: Ensure the video complies with TikTok’s format and size requirements.

  • Invalid Request Source Info: Ensure the video complies with TikTok’s format and size requirements.

Let us know if you are experiencing a posting issue with a different social platform that is not listed here.

​​If you have any further questions, please get in touch with us at [email protected].

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