Failed Posts

Why posts don't get published and how to troubleshoot?

Kate avatar
Written by Kate
Updated this week

Sometimes you may encounter posts marked red in the Calendar. It means that they weren't published. In addition, you get an email notifying you about it. No worries, in most cases it is easy to troubleshoot!

The reason why a post has failed is not displayed in the platform's interface, but we can see this information in our backlog system. It is essential that you don't delete or repost such a post from the Calendar because we won't see the data about it.

The best way in such a case is to reach out to us and share the page name and the social platform where the post wasn't published. Or you can provide us with the page ID, which would be even better. You can see it in the address line at the top of the browser.

Depending on the social platform that the post was scheduled to, there can be different reasons why it failed to be published. Mostly failed posts are caused by the token expiration.

Facebook Business page

First of all, you have to reset the token as guided here. You might have changed your Facebook password or logged into a different Facebook personal profile at www.facebook.com on your computer. Or maybe the page owner might have edited your page role rights. Or simply Facebook security spotted some internal alert. The reasons for the token trigger can be different. Since it is on Facebook's security system side, we can't track it further. If the issue persists, check if your admin access of this business page hasn't been changed.

Instagram Personal

We don't support automatic posting to Instagram personal pages. It means a post won't be published on the scheduled day and time. You have to post manually as instructed in this article. If the issue persists, completely disconnect the page from the platform and add it back. While doing so, it will bring up a permission pop-up where you grant SocialPost access to post on your behalf.

Instagram Business

The most common reasons for failed posts to Instagram Business pages are as follows:

  1. Your Instagram page is not a Professional type of account (but Creator or Personal);

  2. Your Instagram page is not linked to a specific Facebook business page;

  3. Admin permission for the linked Facebook business page has to be re-authorized.

  4. If it is a video post, the file might not meet the technical requirements.

LinkedIn

For a LinkedIn business page, check that you have a Super Admin role instead of the Content Admin. Next, completely disconnect the page from the platform and add it back. While doing so, it will bring up a permission pop-up where you grant SocialPost access to post on your behalf.

For a LinkedIn personal profile, follow the same disconnection steps.

Let us know if you are dealing with a different social platform or if your issue is not listed here.

If you have any further questions, please contact us at [email protected].

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