Many marketers and brand owners prefer to use LinkedIn to grow their businesses. This platform was made for businesspeople who want to achieve their goals. However, a bigger part of all businesspeople don`t know how to use their LinkedIn pages to the fullest. So, we prepared an article to show you the best ways of improving your LinkedIn company page.
In PromoRepublic you can connect LinkedIn personal profiles and LinkedIn company pages. We don't support posting to LinkedIn groups.
You can connect several LinkedIn personal profiles to one PromoRepublic account as long as you have login credentials.
To connect company pages, you must have a Super Admin role there. The Content Admin role will suffice to post there through our platform. Although we suggest having the first one because LinkedIn token expires regularly, pages must be reconnected, and to do that, you need the Super Admin access level.
How to connect a LinkedIn page or profile
Upon clicking the LinkedIn box, it will bring up a permission window where you need to grant SocialPost access to post on your behalf.
Next, feel free to select the necessary page in the drop-down inbox. Use the search bar if you have many. To connect the second page or profile, repeat the actions.
How to create a LinkedIn post
There are several ways how you can create a LinkedIn post in PromoRepublic. The easiest way is to pick a template from the Post Ideas library that is full of ready-to-go posts and photo stock images. In order to use your own photos and videos, you can start with the Create post or New Post button in the Calendar.
It'll open up the post editor form where you can upload your own content or create it from scratch in the Graphics Editor.
When the content is ready, decide if you want to publish it right away, schedule it or add to queue. Head over to this article to learn more about this.
In case you forgot to pick a page when scheduling a post, you can easily duplicate it.
LinkedIn image and video requirements
Here are the recommended LinkedIn image sizes for regular posts:
Square image
Size: 1200 x 1200 px
Aspect Ratio: 1:1
Best for: General posts; displays well on both desktop and mobile.
Portrait (vertical) image
Size: 1080 x 1350 px
Aspect Ratio: 4:5
Best for: Mobile-first visual content. Supported and now renders well on LinkedIn.
Horizontal (landscape) image
Size: 1200 x 627 px
Aspect Ratio: ~1.91:1
Best for: Link shares and content previews.
The maximum file size is 5MB for images.
We don't support posting GIFs through our platform.
In LinkedIn, videos will be auto-played natively in the feed on condition that the video meets all the requirements listed below:
Minimum video length: 3 seconds
Maximum video length: 10 minutes
Minimum file size: 75KB
Maximum file size: 5 GB
Orientation: Horizontal or vertical. Note: Vertical videos are cropped into a square in the feed.
Aspect ratio: 1:2.4 or 2.4:1
Resolution range: 256×144 to 4096×2304
Frame rates: 10 – 60 frames per second
Bit rates: 192 kbps – 30 Mbps
File formats: ASF, AVI, FLV, MPEG-1, MPEG-4, MKV, QuickTime, WebM, H264/AVC, MP4, VP8, VP9, WMV2, and WMV3.
Formats that are not supported include ProRes, MPEG-2, Raw Video, VP6, WMV1as.
How to add links to LinkedIn posts
Do you want to lead traffic from your social media directly to your business website? It's easy! Just add a link to the post.
Once you insert a link in the text box, the website description and thumbnail will auto-populate.
Once published, the post's image will be hyperlinked, tapping it will direct you to the website which URL you've used.
If you would like to change the thumbnail picture, it's easy! But note that clicking on your own visual will not take you to the link's destination. If it's ok with you, delete the preview, tweak the text, and upload your image or create one in the Editor.
Once published, the URL text will be automatically shortened and changed.
Clicking on the visual will expand it to a larger view, so in order to get to the link's destination, you should hit the link itself.
Hope this guide was helpful!
If you have any further questions,
please contact us at [email protected].